Hitwe meets its goal of optimal user engagement with Firebase “Thanks to Firebase integration, we’ve eliminated discrepancies between our internal BI and attribution tool, so we’re more confident in our marketing spend.”

Goals

Results

• Understand user behavior across different segments as a way to optimize engagement with target audiences

• Successfully running campaigns across channels based on Firebase data

- Ann Lavrisheva PPC Manager, Hitwe

Approach • Use Firebase to analyze performance of AdWords campaigns as well as user behavior • Build audience lists based on data for optimized push-notification campaigns

• Improved, consistent engagement with audience via targeted push-notifications • Simplified tracking management through Firebase’s single dashboard

Hitwe meets its goal of optimal user engagement with Firebase Improved user engagement Via Targeted Push-notifications

“Thanks to Firebase integration, we’ve eliminated discrepancies between our internal BI and attribution tool, so we’re more confident in our marketing spend.” - Ann Lavrisheva PPC Manager, Hitwe

Successfully running all campaigns based on Firebase data

Simplified tracking management through Firebase’s single dashboard

Hitwe meets its goal of optimal user engagement with Firebase

Upping engagement with data-driven push-notification campaigns

Simplified tracking management with Firebase’s single dashboard

Hitwe meets its goal of optimal user engagement ... Services

eliminated discrepancies between our internal BI and attribution tool, so we're more confident in our marketing spend.” Hitwe meets its goal of optimal user engagement with Firebase. - Ann Lavrisheva. PPC Manager, Hitwe. Goals. • Understand user behavior across different segments as a way to optimize engagement with.

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