GOOGLE ADWORDS product overview

Getting Started with Google AdWords (It’s easy.)

What is online advertising? Online advertising is a form of advertising that uses the Internet to deliver marketing messages.

Your ad appears next to relevant search results on Google. When people click on your ad, they are connected to your business.

What is AdWords? Google AdWords is an online advertising program that allows anyone to advertise on Google.com and its network of partner websites. You can use text, image, or video ads to reach people around the world who are interested in goods and services that you offer. AdWords is based on an auction system. You choose what keywords to associate with your ad campaign and place bids on those keywords.

Imagine Your Business Here See your ad on Google and our partner sites www.Your-Company-Site.com

A 25-Character Headline

You get 2 lines of 35 characters each to describe what you have to offer www.Your-35-Character-URL.com

What are the benefits? No commitments. No obligations. You’re in control. There is no minimum spend and you can adjust, pause, or stop your campaigns at any time. Pay only when someone clicks through to your site. You decide what you’re willing to pay for each click on your ad, and control how much you’d like to spend each day. Cost-per-click (CPC) bids can be set as low as five cents. Reach the audiences that matter most to your business. Target potential customers by neighborhood, city, state, or country. AdWords is available in 38 different languages and 250 countries. Measure. Improve. Repeat. AdWords gives you a range of helpful online tracking tools so you can understand what’s working, what’s not, and which adjustments you can make to maximize your investment.

© 2008 Google Inc. All rights reserved. Google and the Google logo are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

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Keyword: A specific word, or combination of words, used to target your ads to potential customers. When a user searches on your keyword, your ad might be shown. Cost-per-click (CPC): Under its cost-per-click (CPC) pricing model, AdWords charges your account for each click your ads receive. You won’t incur any costs if your ad is displayed for a search query and users don’t click it. Clickthrough rate (CTR): Your clickthrough rate (CTR) is a metric that helps show how your ads are performing. The more relevant your ads are, the more often users will click on them, resulting in a higher CTR. Quality Score: The measurement used to determine your minimum CPC bid. Your Quality Score is determined by your keyword’s clickthrough rate (CTR) on Google and by the relevance of your ad text, keyword, and landing page. Google search network: A network of websites, such as Google.com, AOL, and Ask.com, that display search results pages and AdWords ads.

How does AdWords work? You can create an effective advertising campaign in minutes. Simply follow the steps below, or visit http://services.google.com/ads_inquiry/en, fill out the form, and we’ll contact you directly to help you get started and answer any questions. Sign up and create your ads. Open an account at www.google.com/adwords. Write an ad by describing what you do or sell with a few simple lines of text. Next, choose keywords – words or phrases related to your business – that will trigger your ad to show when someone uses them as part of a search. Then enter your billing information. And that’s all – now your ad is eligible to show on Google.com. Your ads appear on Google. When people search on Google.com using one of your keywords, your ad may appear next to the search results under the “Sponsored Links” section. Now you’re advertising to an audience that’s already interested in you. You can also run your ad on Google’s content network, made up of hundreds of thousands of high-quality websites, news pages, and blogs. When you choose to advertise on the content network, you can target audiences – and potential customers – who visit these sites every day. There’s no larger network for contextual advertising in the world. You connect with customers. People can simply click your ad and are taken to your website to make a purchase or learn more about your business. And if you don’t have a website, Google will help you create one for free. Sign up for Google AdWords today by visiting www.google.com/adwords

Google’s content network: Hundreds of thousands of high-quality websites, news pages, and blogs – such as Gmail and The New York Times – that partner with Google to display targeted AdWords ads.

Sign up for Google AdWords today by visiting www.google.com/adwords

© 2008 Google Inc. All rights reserved. Google and the Google logo are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Getting Started with Google AdWords

Google AdWords is an online advertising program that allows anyone to advertise on. Google.com and its network of partner websites. You can use text, image, ...

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