Gamebasics spurs app growth in 10 markets with Universal App Campaigns “After a short period of testing, most of the installs we delivered with Universal App Campaigns were at or lower than our target CPI, and we were seeing great results even in our harder-to-reach markets.”
- Jordy Oosting User Acquisition & Monetization Manager, Gamebasics
Goals
Results
• Drive a high volume of installs at a target CPI
• 400,000 installs in 2 months
• Target new markets
• Average CPIs 15% lower than other channels
Approach
• Successful app growth in 10 markets
• Adopted Universal App Campaigns and set CPI targets • Selected 10 markets to target
Gamebasics spurs app growth in 10 markets with Universal App Campaigns
400,000 new downloads in two months
“After a short period of testing, we were able to continue running only successful campaigns. Most of the installs we delivered with Universal App Campaigns were at or lower than our target CPI, and we were seeing great results even in our harder-to-reach markets—in countries where it was normally quite hard to get high-quality users. We were impressed and pleased with the results.”
- Jordy Oosting User Acquisition & Monetization Manager, Gamebasics
15% lower CPI compared to other channels
Expanded into 10 new markets
Gamebasics spurs app growth in 10 markets with Universal App Campaigns
Gamebasics spurs app growth in 10 markets with ... Services
âAfter a short period of testing, most of the installs we delivered with Universal. App Campaigns were at or lower than our target CPI, and we were seeing great results even in our harder-to-reach markets.â Gamebasics spurs app growth in 10 markets with. Universal App. Campaigns. - Jordy Oosting. User Acquisition ...
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