Firebase Cloud Messaging for Web & AliExpress   

Company   Launched in April 2010, AliExpress is a global retail marketplace targeted at consumers worldwide. The  platform enables consumers from around the world to buy products at competitive prices directly from  wholesalers and manufacturers in China. AliExpress is a business within the Alibaba Group.     Challenges  


The AliExpress app was already using push notifications, including for major sales, price reductions for items 


in a user’s cart/ wish list, and for communication between buyers and sellers. However, the AliExpress 

ALIEXPRESS    93.4% higher open rate vs. app  notifications    178% increase in conversion  compared to mSite users who  do not receive notifications    “Firebase Cloud Messaging  meets our requirements  perfectly.”   - Lijun Chen,   Director                                                

website was lacking a solution to re-engage and encourage web visitors to return, particularly if the initial  visits consisted of merely browsing items. Direct email marketing was the only available solution, but could  only be used for registered users. The team needed a reliable notification solution that worked on the  AliExpress website in the same way that traditional notifications worked on the AliExpress app.     Solution  The implementation was “very simple” and the AliExpress team took just a few days to integrate Firebase  Cloud Messaging (FCM) with’s own notification management system. The outcome worked  “seamlessly.” The team saw a 93.4% higher open rate with FCM web notifications vs. app notifications, and  conversion increased by 178% compared with mSite users who do not receive notifications.     The AliExpress team is continuing to expand their uses cases. For instance, to promote sales on 11th  November (also referred to as “Double 11”) - a festival commonly celebrated by young Chinese singles and  also one of the biggest online shopping events in the world - AliExpress will be using FCM to send  notifications on its website to remind users to take advantage of discounts on items they are interested in.   


  Learn more at: se/fcmweb 


Firebase Cloud Messaging for Web & AliExpress

Firebase Cloud Messaging for Web & AliExpress. ALIEXPRESS. 93.4% higher open rate vs. app notifications. 178% increase in conversion compared to mSite ...

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