Firebase Cloud Messaging for Web & Alibaba.com   

    ALIBABA.COM     20%+ open rate     4X higher engagement for  users who receive web  notifications than users who  visit the website directly    “We were unable to find any  effective solution for  notifications until we found  FCM. FCM is the best solution  because of its rich features,  stable performance, and easy  deployment.”   - Zou   Yu,   Director   of   Alibaba.com  Mobile   Team                               

Improved user satisfaction with web notifications    Company  Alibaba.com is a leading wholesale marketplace for global trade, and connects buyers located  in more than 200 countries and regions around the world, to suppliers based in China.     Challenges  Users of Alibaba.com wanted to stay informed of updates, such as updates to the status of their  transactions, inquiries, or messages from a buyer to a seller, or platform news and promotions.  Moreover, users frequently experienced unstable network connections. Because Alibaba.com  buyers and sellers connect from around the world across multiple time zones, many users did  not receive messages or notifications successfully.     Solution  Integration of FCM into Alibaba.com’s existing systems and testing was completed in two days.  The Alibaba.com team found that Firebase Cloud Messaging (FCM) was easy to combine with  their many existing tools. Alibaba.com also saw improved user satisfaction after using FCM,  and attributes this success to FCM’s rich features, stable performance and easy deployment.  After a week, the team found that more than 20% of Alibaba.com users who received FCM  notifications opened and used the app and website. In addition, users who received notifications  were 4X more engaged than users who visited the site directly.  

 

  Learn more at:  http://g.co/firebase/ fcmweb 

 

Firebase Cloud Messaging for Web & Alibaba.com

ALIBABA.COM. 20% + open rate. 4X higher engagement for users who receive web notifications than users who visit the website directly. “We were unable to ...

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