Onefootball increased users’ sessions by 5% by testing features before releasing them Introduction Onefootball is a leading mobile football (soccer) app. Based in Berlin, they fuel the passion of five million fans around the world using iOS and Android devices, plus millions more on desktops. Onefootball provides three types of custom app content: raw data such as match scores; user-generated content (UGC), such as tweets; and content created by their newsroom and bloggers.

Challenges One feature Onefootball tested was a Top News section on the app’s News stream. Before releasing it, they wanted to determine whether boosting engagement with a collection of news content above the fold might inadvertently lower revenues. Specifically, they worried that users would simply stop at the news they were keen to read, without scrolling further. If so, the app would see less revenue from the digital ads that were critical to the business.

Solution Onefootball first wanted to test whether their Top News feature would increase engagement, as measured by articles read per user. If the answer was yes, they next wanted to know what the feature should look like. What design was best—one with a rich content UI, or one with fewer words and more visuals? They tested the UI using three groups. The control group saw no Top News section. Variation A saw Top News and a team-specific section, with more visual details on each news item to attract more attention. Variation B saw only Top News and a team specific section. By using Remote Config and Firebase Analytics, Onefootball was able to prove that higher engagement didn’t hurt revenues and that Variation B’s cleaner UI worked best. “Remote Config is crucial for us because we can’t really get meaningful conclusions without it,” says Maxime Blanc-Strauss, Onefootball’s head of product. The testing process took just seven days. Now, app users who see the Top News section read more news than before. “Testing features first using Firebase helped us to make the right decision, which resulted in an increase of user daily engagement by five percent,” Blanc-Strauss says. In addition, the number of Onefootball articles read per user rose six percent. These are excellent scores in any league.

Testing features first using Firebase helped us to make the right decision, which resulted in an increase of user daily engagement by five percent. Maxime Blanc-Strauss, head of product, Onefootball



higher sessions per user


more articles read per user


Increase in high quality content consumption

Learn more Find out how to get started with Firebase at:

file_download One Football case study - Firebase

Based in Berlin, they fuel the passion of five million fans around the world using iOS and. Android devices, plus millions more on desktops. Onefootball provides.

290KB Sizes 0 Downloads 52 Views

Recommend Documents

file_download Fabulous case study - Firebase
Introduction. Fabulous is an app that helps users replace poor habits with healthy ones to improve their wellbeing. After customizing the onboarding process, the.

case study
When Samsung Turkey launched the Galaxy S4 cell phone in early 2013, its marketing team ... wanted to use the company's existing video assets to build out a.

Case Study -
Business. With just over one million citizens, Calgary is one of Canada's largest cities. Like ... As part of the solution, the City also optimized all existing content on ... The GSA is linked to a content management system that is integrated with.

Rwanda Case Study - unaids
Aug 12, 2010 - 41,046 covered scaling up and integration of PMTCT s e rvices. , s y ndromic management of S. T. I and strengthenin g of linka ges to T. B services (GF. A. TM 2010). As a result 122 service po ints were supported in provid ing inte gra

PPC Case Study
$200+ million 2010 Net Sales. Campaign ... Increased average order value. +10.32% ... Business Solution: In order to achieve success in the highly competitive.

Google Case Study Template
using the API to merge in-house data. Case study | Google Analytics. Costco Uses Google Analytics To. Grow Costco Travel, Its Travel Booking Business.

case study Services
account average with broad keywords ... Basic information provided by users early in the Teach For America application process was made available in the Google Tag Manager Data. Layer, captured in Google Analytics using Custom Dimensions, and then us

Case Study: Ideeli
ideeli had no trust in their current asynchronous Google Analytics implementation across all devices: desktop site, mobile site, iOS app and Android app. They needed understanding of ... Marketing/Acq/Retention, Director of UX, and Director of Operat

case study: fxdd
Approach. The first step was for Delve Partners to re-implement UNIVERSAL Google Analytics (Phase 1), using Google's Open Measurement protocol to feed the downloadable client data into Google. Analytics (Phase 2). No outcomes yet, in the midst of doi

A YouTube Case Study
The campaign ran across multiple media, including TV. , Outdoor ... Best Game of the year Purchase Intent ... YouTube has a significant effect on key brand Measures ... Jorge Huguet, Chief Marketing Officer (CMO) Sony PlayStation Espana.

case study: fxdd
TRADES. Phase 1. Web Analytics. Phase 2. Google Analytics. Adobe Site Catalyst. Open Measurement Protocol. Others? 'Client' Analytics. Demo. Download.

98FM Case Study
o Consulting on account structure because they had 10 accounts, 13 profiles and ... player, interactions with videos, clicks off to social media, PDF downloads; ... o Tracking multi-channel marketing campaigns via analytics e.g. mapping show times ..