NECESSITY AND OPPORTUNITY BASED ENTREPRENEURSHIP There are two kind of entrepreneurs based on their motivations to start up their business, which are necessity based entrepreneurship and opportunity based entrepreneurship. Necessity entrepreneurs are people who start their business because they don’t have any other choices other than develop a small business to fulfill their needs, they also don’t have any ability to discover the business opportunities. While opportunity entrepreneurs are people who run their business to pursue opportunities and to get high profits. They often exploit more profitable opportunities than necessity entrepreneurs. I observed one of the street vendors in Jalan Juanda, whose name is Mahmud. Mr. Mahmud who sales Lumpia Basah and Seblak Basah said that he chose to sell his products at Jalan Juanda because he didn’t have any competitor on that street. He has been selling his products ever since 2003. The idea to sell his products comes because his only skill is cooking. At first, he started his business by only selling lumpia and only carried it from one place to another place. But then from the profits that he got, he started to make improvements and innovation. He started by add more variations to the menu, he sells lumpia basah and seblak basah with many variants taste. He also buys a cart from the profit that he got and start selling his products using that cart. The profit that he got by selling his products is enough to fulfill his family daily needs, but if he has a chance to work as an employee with higher salary he will choose to work as an employee. Instead of consider to work as an employee with high salary, the opportunity based entrepreneurs will definitely choose to maintain their own business. It is because the motivation of opportunity based entrepreneurship to develop their business is to get profits and take chances as long as they have it. One of the opportunity based entrepreneurs example is CAIAN’S Blend and Shake owner. I interviewed CAIAN’S owner whose name is Luthfi. He told me the reason why he develops this business is because he saw that there’s an opportunity and he found out that he has no competitors. CAIAN’S target market are students and college students whose age is around 17-25 years old, that’s why the owner located his business in Jalan Juanda which very close to universities and schools. CAIAN’S products are mostly beverages, like ice blended, shakes, coffees and teas. But besides that, they also sell foods. The innovation that they make including add more variations taste to their menu, like snickers ice blended, red velvet ice blended, nutella ice blended, green tea ice blended, kitkat ice blended, and many more. For foods, they have potato wedges, chicken wings, french fries, savory and risoles. To get more customers, he provides Wi-Fi at his café and he usually make promotions. He gives frequent cards to the buyers, he also give special discount for students who show their student card and if we take a photo in CAIAN’S and share it to the social media, we will get discount. To serve the customer, CAIAN’S have one cashier, one chef, and two bartenders who make the beverages. Every week, the owner, which is also the manager of CAIAN’S, will visit CAIAN’S and check his business’ progress. That’s how he runs his business.

Entrepreneur Observation Dania Arsella Rahman 19714156.pdf ...

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