Your audience is watching their favorite content in entertainment apps New research1 reveals smartphone users spend hours in entertainment apps. Read on to discover who entertainment app users are and how to catch their interest. 1
“Something for everyone,” Ipsos MORI mobile app research report commissioned by Google, U.S., July 2017
While both men and women of all ages use entertainment apps, usage is higher among men and millennials By gender*
By age*
45%
5%
of app users are female
31%
55-65 years old
18-24 years old
16% 45-54 years old
55% of app users are male
29%
19%
25-34 years old
35-44 years old
Based on overall smartphone users who use entertainment apps
*
Entertainment apps put your brand in front of household decision makers 72%
82%
72% of entertainment app users identify as the main earner in their household
82% of entertainment app users identify as the main shopper in their household
Entertainment apps hold users’ attention for hours with the highest usage amongst 18-to-34-year-olds
13%
68%
more than 6x per day
at least once a day
Average use for entertainment apps
69 minutes a day
94%
more than
98%
at least once a week
2x per day
24 minutes per session
at least once a month
Average use of entertainment apps among 18-to-34-year-olds by gender
78
102
minutes per day
minutes per day
Not surprisingly, entertainment app use is most common when people are relaxing and in the evening
52% while relaxing
45% in the evening
35% before going to sleep
Learn how to captivate audiences on entertainment apps Read the full Display & Video 360 Guide to Advertising in Apps to learn how to reach and engage your audience with entertainment apps.
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