MANAGEMENT PROGRAMME Term-End Examination December, 2011 MS-6 : MARKETING FOR MANAGERS Maximum Marks : 100 (Weightage 70%)
Time : 3 hours Note : (i) Attempt any three questions from Section-A. (ii) Section-B is compulsory. (iii) All questions carry equal marks. SECTION - A
1.
(a) The essence of Marketing is a "Transaction". Discuss the above statement and give reasons in support of your answers with suitable illustrations. ,(b) Explain the term 'Marketing Strategies'. Outline the possible marketing strategies that may be used at the growth and decline stages of any Product/Brand of your choice.
2. (a) What type of promotion - mix can be used in the Promotion of the following product services : (i)
School Bags
(ii)
Industrial Fans
(iii) Fast food Restaurant (b) What arc the major functions of Packaging ? What is the type of Packaging you would recommend in the following cases and why ? (i) (ii)
M S-6
Sea food for exports Unisex perfume
1
P.T.O.
3.
(a) Why do many firms use a family brand ? What are the risks associated with this strategy in case the new product is sub-standard ? (b) What pricing strategy will you follow for the following Product/Services ? Justify your answer : (i) (ii)
4.
MS-6
a new fruit juice bland DTH television broadcast services
Write short notes on (a)
of the following. Reasons for the growth of service sector
(b)
Matrix Organisation
(c)
Life style marketing
(d)
Approaches for sales forecasting
(e)
Bases for market segmentation.
any three
2
05482 SECTION - B 5.
(a) You are the Marketing Manager of a medium - sized manufacturing company. The CEO of the company has just made the following statement : "The distribution activity is not a concern of the marketing department. The function of marketing depaitment is to sell the product let the rest of the company handle production and distribution". How would you reply to this statement ? Discuss. (b) Titan Eye plus, an arm of Titan Industries has announced the launch of sunglasses Fiesta, for a limited period offer show casing best sunglasses brand. Develop a suitable launch strategy for the product.
(a) The essence of Marketing is a "Transaction". Discuss the above statement ... (b) What arc the major functions of Packaging ? What is the type of Packaging ...
industrialist in India. ... India. Even though some of his subsidiaries have gone public, most of his industries are still ... accounts with freedom to make decisions.
A leading FMCG manufacturer currently markets its brand of a clothes starch which is in dissolvable powder form. It now plans to launch a spray version of this ...
retail operation as a strategic tool for ... to premium brand of apparels and other services to the customers. The emporium as mentioned earlier is the oldest.
MS-64 : INTERNATIONAL MARKETING. Time : 3 hours ... orientations affect international marketing practices ? ... (b) Media strategy for international markets. (c).
Tax Reforms Committee. 5. Write short notes ... international airport or sea port for quick supply ... by Business world. ... policy of Govt. of India regarding mobile.
Read the instructions carefully before attempting the answers. 1. Short answers. Answer any four. Total marks - 20. Each question carries 5 marks. (a) Write short ...
gharanas of kathak. (c) Some well known performers of. Bharatanatyam in contemporary times are. (d) List all the classical dances of India. (e) The eight sthaayi ...
Read the following case study and answer the. 40 questions given at the end. ... India to talk on 'How Nokia cracked open the. Indian market?' The Indian Mobile ...
Define the concept of strategy. Explain the Boston. Consulting Group (BCG) model, General Electric. (GE) planning model and highlight their usefulness.
2. (a) Cyber bullying. (b) Data theft. 17. Explain the major characteristics of white collar economic crimes. 5. 18. Explain the background of botnets. 5. MSEI-027.
The unrecognised union claimed that they have a following of 30-40 percent and almost all white collar staff are their followers. The ' Mill Workers Union ' served a notice on the. Administration with the following demands : (a) Foreman should be tra
June, 2015. ELECTIVE COURSE : POLITICAL SCIENCE. EPS-08 : GOVERNMENT AND POLITICS IN. AUSTRALIA. Time : 3 hours. Maximum Marks : 100. Note. (i) Section I â Answer any ... (iii) Section III â Answer any two parts of Question. No. 13. SECTION I ...
EPA-06 : PUBLIC POLICY. Time : 3 hours. Maximum Marks : 100. (Weightage 70%). Note : Answer the questions as per the instructions given in each section. SECTION I. Answer any two questions in about 500 words each. ... "411\ci PiHiui 4 -0-4 V-P-11. At
SECTION-II. 5. What effect did the 'Peculiarcity' of being a new 12 society' have on the American Revolution ? 6. Briefly discuss the impact of British rule on India. 12. 7. What was the role of bureaucracy in the 12 formulation of morden European st
of Prisons, told the House of Lords during the. Second Reading of the ..... Probation Officer or Chaplain about us ... also seems to be a general lack of motivation.
Note : Attempt any four questions. All questions carry equal marks. 1. (a) Material flow and information flow are equally important in the materials flow process. Why ? (b) Discuss the role of TQM in material management. Highlight the benefits. 2. (a
