Monthly Performance Pack January 2014

Christopher Duggan, BBC iPlayer BBC Communications 07753302778 | [email protected]

Monthly summary – January 2014 •

January 2014 w as the biggest month ev er for BBC iPlayer with over 315 million TV and Radio requests, breaking the 300 million barrier for the first time.

• •

January saw an av erage of 10.2m daily requests, the highest ev er seen.

•

For radio, The Unbelievable Truth and Premier League football were very popular in January, along with the Australian Open and The Now Show.

•

Some new dev ices in homes after Christmas also contributed to the ov erall increase for January, with mobiles and tablets accounting for 40% of requests, a total of 127 million ov erall – another record high.

The new series of Sherlock was particularly popular on BBC iPlayer in the New Year with Episode One – The Empty Hearse generating over 3.6 million requests, making it the third most requested programme to date. The Voice has also had a strong start, along w ith the new series of Outnumbered.

Consistent with previous months: • The profile of BBC iPlayer users has ev ened out over time in terms of male/female ratio, but remains strongly under 55 in terms of age, w hich is younger than the typical TV v iewer or radio listener’s profile (although more in line w ith home broadband users). • BBC iPlayer is used for TV at roughly the same time of day as linear TV v iewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, w hich peaks at breakfast-time.

Slide 2

Index Page 4-8

Content Monthly BBC iPlayer requests by media type and dev ice type

9

Notes about the data in this report

10

Weekly request latest 6 months

11

Top TV programmes

12

Top radio programmes

13

TV and radio requests - liv e v s catch-up

14

Use of BBC iPlayer for TV by time of day

15

Use of BBC iPlayer for radio by time of day

16

Profile of BBC iPlayer users

17

Glossary

Slide 3

62 Jan 09 16 45 50 69 Feb 18 52 78 Mar 27 52 76 Apr 24 55 81 May 25 51 76 Jun 25 62 87 Jul 26 59 85 Aug 25 61 87 Sept 26 71 97 Oct 26 78 107 Nov 29 86 114 Dec 28 88 120 Jan 10 32 87 116 Feb 30 84 118 Mar 33 93 123 Apr 30 97 130 May 33 86 117 Jun 31 87 114 Jul 27 91 119 Aug 28 86 114 Sep 28 108 139 Oct 31 109 141 Nov 32 114 145 Dec 32 35 127 162 Jan 11 117 148 Feb 32 38 122 160 Mar 108 141 Apr 33 37 122 159 May 36 120 157 Jun 37 117 153 Jul 40 115 155 Aug 40 113 153 Sep 44 134 178 Oct 46 139 185 Nov 44 143 187 Dec 46 145 191 Jan 12 46 146 192 Feb 48 142 190 Mar 45 140 185 Apr 49 138 187 May 42 125 167 Jun 45 130 175 Jul 46 151 196 Aug 50 150 199 Sep 49 165 213 Oct 40 167 207 Nov 42 174 217 Dec 272 61 212 Jan-13 68 194 262 Feb 72 200 272 Mar 74 183 257 Apr 76 181 257 May 69 170 239 Jun 77 164 242 Jul 74 159 234 Aug 69 176 245 Sep 63 200 263 Oct 68 198 266 Nov 69 202 271 Dec 74 242 Jan-14

Millions of requests per month

315

Total monthly BBC iPlayer requests across all platforms, since 2009 Thanks to a combination of a strong content offer, the growth in tablet usage ov er the holidays and bad w eather, BBC iPlayer requests reached a record high in January w ith 315m requests, +16% on last year’s record of 272m, breaking the 300 million barrier for the first time.

Requests for TV programmes

Requests for radio programmes

Please refer to slide 9 for guide notes. Slide 4

Jan 09 Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan 10 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 11 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 12 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-13 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-14 0.6 1.6 2.1 0.7 1.8 2.4 0.9 1.7 2.5 0.8 1.7 2.5 0.8 1.8 2.6 0.8 1.7 2.5 0.8 2.0 2.8 0.8 1.9 2.7 0.9 2.0 2.9 0.9 2.3 3.3 1.0 2.6 3.6 0.9 2.8 3.7 1.0 2.9 3.9 1.1 3.1 4.2 1.1 2.7 3.8 1.0 3.1 4.1 1.1 3.1 4.2 1.0 2.9 3.9 0.9 2.8 3.7 0.9 2.9 3.8 1.0 2.9 3.8 1.0 3.5 4.5 1.1 3.6 4.7 1.0 3.7 4.7 1.1 4.1 5.2 1.1 4.2 5.3 1.2 3.9 5.2 1.1 3.6 4.7 1.2 3.9 5.1 1.2 4.0 5.2 1.2 3.8 4.9 1.3 3.7 5.0 1.3 3.8 5.1 1.4 4.3 5.8 1.5 4.6 6.2 1.4 4.6 6.0 1.5 4.7 6.2 1.6 5.2 6.8 1.6 4.6 6.1 1.5 4.7 6.2 1.6 4.5 6.0 1.4 4.2 5.6 1.4 4.2 5.7 1.5 4.9 6.3 1.7 5.0 6.6 1.6 5.3 6.9 1.3 5.6 6.9 1.4 5.6 7.0 8.8 2.0 6.8 2.4 6.9 9.3 2.3 6.4 8.8 2.5 6.1 8.6 2.4 5.8 8.3 2.3 5.7 8.0 2.5 5.3 7.8 2.4 5.1 7.5 2.3 5.9 8.2 2.0 6.5 8.5 2.3 6.6 8.9 2.2 6.5 8.7 2.4 7.8 10.2

Millions of requests per day (av erage monthly)

Average daily BBC iPlayer online requests

Av erage daily requests increased to 10.2m in January, the highest w e hav e ever seen for iPlayer.

Daily TV requests

Please refer to slide 9 for guide notes.

Daily radio requests

Slide 5

TV and radio: Requests for programmes by device type A grow th in the use of new mobiles and tablets ov er the New Year contributed to the ov erall increase for January accounting for 40% of requests, a total of 127 million ov erall and another record high. Tablets in particular saw strong grow th with requests up an impressiv e +77% year-on-year. % of requests

Number of requests (millions) 315

110

38

38

37

33

37

43

Jul

Aug

Sep

Oct

42

45

Mobile devices

16% 15% 15% 15% 15% 16% 15% 14% 15% 16% 16% 17% 18%

56

TOTAL

Notes: Before July 13, some Android devices w ere being mistakenly counted within the “mobile” category. This has now been corrected. Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin M edia, Sky, YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and M icrosoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, w hich w e are currently unable to classify accurately by device. Some stats from PS3 devices were missing between 18 Feb – 21 May 2013, and radio data w as under-counted until mid-Jan 2013. Please refer t o slide 9 for guide not es

Slide 6

Jan-14

37

Dec

40

13% 13% 4% 4%

20% 20% 21% 22% 15% 14% 15% 15% 15% 16% 16% 18% 19%

Nov

39

6% 3%

Tablets

Oct

44

53

Sep

47

7% 3%

19%

Computers

Aug

43

7% 5% 6% 2% 3% 3% 12% 13% 13% 4% 4% 4%

35% 46% 47% 47% 48% 47% 44% 45% 42% 41% 39% 38% 36%

Jul

38

6% 7% 8% 3% 2% 2% 11% 11% 11% 4% 4% 4%

Jun

38

71

Games consoles

7% 2% 11% 3%

May

38

57

TV platform operators

7% 2% 11% 3%

Apr

18 7 35 10

Mar

38

Mar

41

Feb

38

Jun

53

40

Jan-13

17 7 36 10

102 102 97

May

99

14 7 34 11

Apr

127 124 128 122 120 106 108 99

16 6 30 10

Internet TV / connected devices

5% 5% 6% 2% 2% 2% 11% 12% 12% 5% 4% 3%

Feb

6 28 7

245

Unknown

Jan-13

5 32 8

239 242 234 19 6 15 17 6 18 28 6 6 8 27 27 27 10 10 10

18 8 39 12

Jan-14

5 31 11

257 257

263 266 271

Dec

5 30 13

262

272

Nov

272

40%

TV only: Requests for programmes across BBC iPlayer by device type There were a record 242m TV requests in January, with all dev ices increasing on December. It was mobiles, however, that saw the biggest month-on-month increase of +30%, to reach an all-time high of 45m, whilst tablets saw the greatest ov erall growth, up by +12.8m requests. Number of requests (millions) 242 8

70

63

10 59

36

11

10

10

27

10 66

65

62

10 53

66

38

33

33

30

31

30

28

24

27

33

31

34

Jul

Aug

Sep

Oct

Nov

Dec

Tablets

Jun

39

41%

6%

4%

4%

4%

6%

6%

6%

3%

6%

5%

3%

5%

4%

5%

3% 25%

5%

29% 39% 37% 36% 33% 33% 33% 33% 31% 39% 39% 39%

45

Mobile devices

26% 27% 18% 18% 19% 19% 20% 21% 21% 25% 25% 25% 25% 46%

18% 17% 17% 17% 17% 17% 17% 15% 16% 16% 16% 17% 18%

TOTAL

Notes: Due to a measurement fix , a greater number of tablets are now being correctly identified which caused a step change in tablet requests in August 13. Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin M edia, Sky, YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and M icrosoft XBox 360. Some stats from PS3 devices were missing between 18 Feb – 21 May 2013. Pleas e refer t o s lide 9 for guide not es

3%

Computers

53

May

35

49

Apr

35

43

Mar

35

71

58

49

35

TV platform operators Games consoles

Feb

38

71

26

34

29

Jan-13

35

79

10

6

6

16% 16% 15% 15% 16% 16% 17% 17% 17% 18% 17% 16%

6%

4%

Slide 7

Jan-14

76

27

159

12

4%

Dec

8

6

7 35

3%

Nov

7

6

7

3%

Oct

11

28

7

3%

Sep

6

28

176

3%

Aug

6

8

164

4%

2% 14%

Jul

31

170

Internet TV / connected devices

Jun

181

39

May

183

31

87

37

5

198

Apr

5

200

Mar

30

200

Feb

194

Jan-13

5

202

Jan-14

212

13

% of requests

Unknown

Radio only: Requests for programmes across BBC iPlayer by device type There w ere 74m radio requests in January - up +7% month-on-month.

% of requests

Number of requests (millions)

68 11

13

74

77

76

74

69 13

69 16

15

74

15 13

12

51

50

44

46

41

36

17

Internet TV / connected devices TV platform op erat ors

37

36

39

Games consoles

65% 71% 68% 69% 66% 64% 62% 62% 59%

57% 55% 52% 53%

TOTAL

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin M edia, Sky, YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and M icrosoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, w hich w e are currently unable to classify accurately by device. Some stats from PS3 devices were missing between 18 Feb – 21 May 2013, and radio data w as under-counted until mid-Jan 2013. Pleas e refer t o s lide 9 for guide not es

Slide 8

Jan-14

Dec

Nov

Oct

Sep

Mobile d evices

Aug

3% 11% 9% 10% 9%

12

Jul

May

4%

Jun

6% 6% 6% 7% 5% 5% 4% 4% 4% 16% 16% 16% 16% 10% 11% 12% 12% 13%

Apr

11

4%

Mar

11

Tablets

Feb

10

4%

5

Jan-13

9

4

Jan-14

9

4

Dec

9

4

Nov

4

Sep

4

Aug

3

Jul

3 8

Jun

3 7

3 8

May

3 7

Apr

2 6

Mar

Jan-13

2 6

49

20% 16% 18% 18% 20% 20% 21% 21% 22% 20% 24% 25% 23%

Computers

Feb

40

48

48

17

16

Unknown

69

63

15

14

68

Oct

61

72

Notes for figures in this report The remainder of this report excludes data from Virgin Media cable and Sky. Virgin Media cable is not included as the data arrives later than BBC internal AV stats and Sky is treated separately as it is not currently consolidated within BBC iStats AV systems.

These not es apply to all the data in this pack and should be included as footnot es as relevant when quot ing any of these figures. A glossary is on page 17. •

This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months.

•

In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology.

•

Please quote the source of these figures as “BBC iStats”.

•

Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We cannot report download playback due to data privacy restrictions.

•

All data is for the UK only and excludes listening outside the UK.

•

This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself.

•

This report does not include requests for web-only content (such as online news or sport coverage) – only requests for fulllength programmes which have been transmitted on a TV channel or radio station.

•

BBC iPlayer stats measurement was under-representing radio data up to mid-January 2013, when a problem was corrected. Slide 9

Weekly BBC iPlayer online requests – latest 6 months (excluding Virgin Media cable and Sky) This data excludes Virgin Media cable and Sky data for BBC iPlayer (see page 9 for more details). Av erage weekly requests also increased in January to 66m, another all-time high. The w eek commencing 30th December the biggest w e have ever seen for iPlayer with requests boosted by the new series of Sherlock.

Pleas e refer t o s lide 9 for guide not es

67

16

17

53

50

50

46

49

06-Jan

13-Jan

20-Jan

27-Jan

55

16

14

13

13

40

40

41

43

41

39

42

41

39

38

39

09-Dec

16-Dec

18

34

36

37

37

38

40

Slide 10

58

14

13

02-Dec

16

54

25-Nov

17

55

18-Nov

15

57

11-Nov

16

57

04-Nov

15

58

16

63

17

65

16

16

45

23-Dec

57

28-Oct

32

53

21-Oct

32

58 53

14-Oct

31

54

07-Oct

31

17

57

30-Sep

32

16

55

23-Sep

32

16

53

16-Sep

32

16

16

53

09-Sep

35

50

52

02-Sep

17

19-Aug

17

12-Aug

17

05-Aug

17

49

29-Jul

15

48

49

22-Jul

18

48

49

15-Jul

20

51

08-Jul

17

52

26-Aug

52

66

67

01-Jul-13

Weekly Requests (millions)

Radio Requests

30-Dec

TV Requests

BBC iPlayer - top 20 TV episodes, January 2014 (excluding Virgin Media cable and Sky) The new series of Sherlock was particularly popular on BBC iPlayer in January, with Episode One – The Empty Hearse generating over 3.6 million requests, making it the third most requested programme to date (behind Top Gear and the Olympic Opening Ceremony). Returning series’ The Voice and Outnumbered were both off to a strong start on iPlayer, and as well as new BBC One drama The Musketeers, and two-parter, The 7.39 which also performed well. BBC iPlayer Top 20 TV episodes – All

Total requests per ep.

Sherlock Series 3 Episode 1 Sherlock Series 3 Episode 2 Sherlock Series 3 Episode 3 The Voice UK Series 3 Blind Auditions 1 Episode 3 EastEnders 01/01/14 Waterloo Road Series 9 Episode 11 The Voice UK Series 3 Blind Auditions 2 Episode 2 Waterloo Road Series 9 Episode 13 The Dumping Ground Series 2 Episode 1 The Musketeers Episode 1 Waterloo Road Series 9 Episode 12 EastEnders 17/01/14 EastEnders 03/01/14 EastEnders 31/12/13 EastEnders 24/01/14 Outnumbered Series 5 Episode 1 EastEnders 10/01/14 The Voice UK Series 3 Blind Auditions 3 Episode 3 EastEnders 02/01/14 The 7.39 Episode 1 Pleas e refer t o s lide 9 for guide not es

3,633,000 3,002,000 2,894,000 1,799,000 1,594,000 1,516,000 1,342,000 1,317,000 1,241,000 1,185,000 1,184,000 1,179,000 1,176,000 1,129,000 1,121,000 1,111,000 1,096,000 1,093,000 1,066,000 1,064,000

BBC iPlayer Top 20 TV episodes – most requested episode per series

Total requests per ep.

Sherlock Series 3 Episode 1 The Voice UK Series 3 Blind Auditions 1 Episode 3 EastEnders 01/01/14 Waterloo Road Series 9 Episode 11 The Dumping Ground Series 2 Episode 1 The Musketeers Episode 1 Outnumbered Series 5 Episode 1 The 7.39 Episode 1 Tough Young Teachers Episode 1 Mrs Brown's Boys Christmas Specials 2013 Episode 2 Call the Midwife Series 3 Episode 1 Dynamo: Magician Impossible Series 1 Episode 1 Uncle Episode 1 Catherine Tate's Nan 04/01/14 Gnomeo & Juliet 09/12/11 Silent Witness Series 17 Part 1 Sun, Sex and Suspicious Parents Series 4: Episode 1 Death in Paradise Series 3 Episode 1 Bee Movie 21/08/10 The Great Sport Relief Bake Off Series 2 Episode 1 Slide 11

3,633,000 1,799,000 1,594,000 1,516,000 1,241,000 1,185,000 1,111,000 1,064,000 1,019,000 986,000 877,000 872,000 864,000 855,000 855,000 815,000 780,000 768,000 741,000 734,000

BBC iPlayer - top 20 radio episodes, January 2014 (excluding Virgin Media cable and Sky) For radio, The Unbelievable Truth and Premier League Football were very popular in January, along with the Australian Open and The Now Show. BBC iPlayer Top 20 TV episodes – All

The Unbelievable Truth Series 12 Episode 3 5 live Sport Prem League Liverpool v Everton The Unbelievable Truth Series 12 Episode 4 The Unbelievable Truth Series 12 Episode 2 5 live Sport League Cup Man Utd v Sunderland 5 live Sport Premier League Man Utd v Tottenham 5 live Sport Premier League Chelsea v Man Utd The Now Show Series 42 Episode 2 The Now Show Series 42 Episode 1 The Unbelievable Truth Series 12 Episode 1 The Now Show Series 42 Episode 3 5 live Sport 29/01/14 Tennis Australian Open Day 10 22/01/2014 Chain Reaction Series 9 Episode 2 The Chris Evans Breakfast Show 24/01/2014 Football Liverpool v Oldham 05/01/2014 The Ashes Test Match Special 03/01/14 The Radio 1 Breakfast Show 15/01/14 The Chris Evans Breakfast Show 30/01/14 The Radio 1 Breakfast Show 24/01/14 Pleas e refer t o s lide 9 for guide not es

BBC iPlayer Top 20 TV episodes – most requested episode per series

Total requests per ep.

176,000 170,000 167,000 160,000 155,000 146,000 144,000 137,000 136,000 126,000 121,000 118,000 115,000 114,000 111,000 108,000 105,000 105,000 104,000 101,000

Total requests per ep.

The Unbelievable Truth Series 12 Episode 3 5 live Sport Prem League Liverpool v Everton 5 live Sport League Cup Man Utd v Sunderland The Now Show Series 42 Episode 2 5 live Sport 29/01/14 Tennis Australian Open Day 10 22/01/2014 Chain Reaction Series 9 Episode 2 The Chris Evans Breakfast Show 24/01/2014 Football Liverpool v Oldham 05/01/2014 The Ashes Test Match Special 03/01/14 The Radio 1 Breakfast Show with Nick Grimshaw 5 live Sport FA Cup Man Utd v Swansea City 05/01/2014 Scott Mills 24/01/14 Ken Bruce 15/01/2014 Steve Wright in the Afternoon 24/01/2014 The Archers 16/01/14 Desert Island Discs Ray Mears 05/01/2014 Miss Marple: 4.50 From Paddington 16/04/05 Annie Mac 24/01/2014 Today 21/01/14

Slide 12

176,000 170,000 155,000 137,000 118,000 115,000 114,000 111,000 108,000 105,000 105,000 99,000 90,000 88,000 88,000 83,000 83,000 83,000 80,000 79,000

TV and radio requests: live vs catch-up online requests (excluding Virgin Media cable and Sky) This data excludes Virgin Media cable and Sky data for BBC iPlayer (see page 8 for more details). Given the strength of catch-up viewing, the proportion of live requests to TV decreased to 10%, while the proportion of live requests to radio remained stable at 81%.

Slide 13

81

81

81

19

19

19

Nov

Dec

Jan-14

84 16

Aug

83

85 15 Jul

17

84 16 Jun

Oct

84 16 May

83

84 16

Apr

17

83 17 Mar

On-demand

Sep

83 17

10 90 Jan-14

Feb

11 89 Dec

80

13 87 Nov

20

11 89 Oct

Simulcast

Jan-13

12

12 88

Aug

Pleas e refer t o s lide 9 for guide not es

88

15 85 Jul

On-demand

% requests for radio programmes

Sep

13 87 Jun

14 86

Apr

13

12 88 Mar

87

12 88 Feb

May

13 87 Jan-13

% requests for TV programmes

Simulcast

BBC iPlayer – use for TV online by time of day, January 2014

TV peak – 27.8 million

TV viewers

Internet peak – 28.4 million

05:00

04:00

03:00

02:00

23:00

22:00

21:00

20:00

19:00

18:00

17:00

16:00

15:00

14:00

13:00

12:00

11:00

10:00

09:00

08:00

07:00

Internet users (any website)

01:00

BBC iPlayer peak – 649,000

00:00

BBC iPlayer TV requests

06:00

Note: each line has a v ery different scale (see peaks)

The scale for each line on this graph is different – traditional TV v iewing is far higher than BBC iPlayer use. However it show s the relative usage pattern by time of day – w ith BBC iPlayer use (for TV) being closer to the pattern of TV v iewing, than of internet use, with proportionally more viewing in daytime and late peak

Sources – TV from BARB January 2014, internet from Nielsen March 2012, BBC iPlayer from BBC iStats January 2014 - see footnotes on final page for more detail

Pleas e refer t o s lide 9 for guide not es

Slide 14

BBC iPlayer – use for radio online by time of day, January 2014 The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. How ever it show s the relative usage pattern by time of day – w ith BBC iPlayer use (for radio) being in-betw een the pattern of radio listening and internet use, w ith proportionally more listening in daytime and ev ening compared with the traditional linear breakfast peak. Radio peak – 14.1 million

BBC iPlayer requests for radio

Internet peak – 28.4 million

05:00

04:00

03:00

02:00

01:00

00:00

23:00

22:00

21:00

20:00

19:00

18:00

17:00

16:00

15:00

14:00

13:00

12:00

11:00

10:00

09:00

08:00

07:00

Internet users (any website)

06:00

Note: each line has a v ery different scale (see peaks)

Radio listeners

BBC iPlayer peak – 148,000

Sources – radio from RAJAR Q3 2013, internet from Nielsen March 2012, BBC iPlayer from BBC iStats January 2014 - see footnotes on final page for more detail Pleas e refer t o s lide 9 for guide not es

Slide 15

BBC iPlayer use by demographic

Q1 08

Q3

Q1 09

Women

Q3

Q1 10

Q3

47

Q1 11

50

Q3

Q1 12

Q3

51

Q1 13

Q3 13

51

Men

Q1 08

Q3

Q1 09

55+

35-54 Men

53

50

49

Pleas e refer t o s lide 9 for guide not es

Q3

24

39

Q1 10

Q3

Q1 11

30

36

Q3

Q1 12

Q3

Q1 13

35

35

34

33

31

32

Q3 13

49

16-34 Users of BBC Home All TV viewers iPlayer broadband users

All radio listeners

55+ 35-54 16-34

38 39 40 42 43 43 43 42 43 42 44 41 41 38 40 39 39 38 39 38 37 37 37 38

70 63 59 59 57 56 58 57 57 57 57 55 53 51 53 51 52 50 52 52 51 50 50 53

Women

40 41 44 41 40 40 42 43 37 40 38 40 40 41 40 40 41 39 39 38 40 39 40 39

31 37 41 41 43 44 42 43 43 43 43 45 47 49 47 49 48 50 48 48 49 50 50 47

22 20 16 17 17 17 16 15 19 18 18 19 19 21 20 22 20 23 22 24 22 24 22 24

The profile of users of the BBC iPlayer is measured on a monthly surv ey of 700+ UK adults. The gender balance has remained fairly stable in recent months.

38

34

Users of BBC Home All TV viewers iPlayer broadband users

User profiles - TV from BARB (Q4 13), radio from RAJAR (Q4 13), broadband from BARB (Q4 13)

All radio listeners

Glossary • Stream – click to play instantly. • Download – save to your computer to play later. We cannot report on playback of downloads due to technical and data privacy restrictions. • Users – a count of computer browsers accessing the online BBC iPlayer service. So, please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites. • Requests – the number of successful requests to stream or download a programme. We only count successful requests, where a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website. • Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available on BBC iPlayer.

• Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on traditional TV / radio stations.

Extra footnotes for slides 14-15 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV • Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations • BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on -demand, UK only • Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals Slide 17