Approach: Use of Rules to automate daily tasks Results: 60% time savings for specific tasks
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Generic keywords require large amounts of attention and optimisation to ensure profitability. After utilising automated rules within DoubleClick Search we were able to free up 60% of our time on specific tasks, and then reinvested the time we gained back on the areas that provided the biggest return: optimisation and strategic planning for HP. -Daniel McMillan, Account Director, Performics UK Google confidential
Generic keywords require large amounts of attention and ...
Generic keywords require large amounts of attention and optimisation to ensure profitability. After utilising automated rules within DoubleClick Search we were ...
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