CASE STUDY

CASE STUDY CASE STUDY

Background Client Name IDI - Direct Insurance Client Contact Information (phone/email) Michal Meir, head of internet marketing, IDI [email protected]

IDI is the biggest insurance company in Israel. The company owns 5 brands that sell insurance packages to hundreds of thousands customers every year. The company mainly focuses on vehicle, apartment and travel insurance packages. In all of the brands' websites the user can get an insurance quote.

Client URL www.555.co.il

The main challenge lies in converting users through 5 step funnels and most of our measurement and optimization efforts revolve around this challenge.

Client GA Account Number: UA-480563

The challenge Running AB TEST for five step process Converting users through 5 step funnels

CASE STUDY

The Technical Ability

We set up dozens of A/B tests in the brand websites. Part of the A/B test process is measuring user engagement on the website control page and then decide which element will be tested. In order to achieve this, we use heat maps and in-page reporting in Google Analytics. In most of the tests we use Google Analytics experiments code to set up and manage the test. In other tests, where, due to technical problems such as responsive design, it's suboptimal to use GA content experiments so we use other tools such as Optimizely, Visual Website Optimizer etc… Our process of improving the customer brand pages:

Analyze heat maps and GA data find the weak spots  A/B Testing  analyze heat maps and GA data  find the weak spots ..

CASE STUDY

Analytical Ability

In addition to measuring behavior with heat maps we implement Event tracking and Custom Variables in all customers funnel processes so we can find the weak spots in all funnels. This way we can find out where the weak link is and focus on improving performance.

Business Impact

Using heat maps and event/custom variable tracking, the customer is able to improve user flow in order to gain more potential customers that end up converting. In addition, the customer can utilize pointing tracking in order to target valuable users in a more efficient way while running a remarketing campaign in the AdWords display network.

The Result -

Improvement of conversion rate in almost of every experiments, in a few of them we achieve an improvement of a 100% or more.

Background The challenge

The company owns 5 brands that sell insurance packages to hundreds of ... In most of the tests we use Google Analytics experiments code to set up and ...

748KB Sizes 2 Downloads 361 Views

Recommend Documents

Background The challenge
courses for bachelors and masters degrees in business management, law, behavioral sciences ... economics, accounting and more… Academic ... We used an A/B testing system so as to conduct an accurate statistical study. ... We can examine the entire

Background System
Software Defined Radio with Commercial. Detection Technology. System. The commercial-detecting radio automatically changes the station to one of four preset ...

Background System
This project brings life back into radio and improves the overall ... the development of Radio Commercial Detection ... Software Defined Radio with Commercial.

Background Check.pdf
Page 1 of 1. Page 1 of 1. Background Check.pdf. Background Check.pdf. Open. Extract. Open with. Sign In. Main menu. Displaying Background Check.pdf. Page 1 of 1.

Introduction & Background
(September 2014). This policy aims to outline current practice in our school. .... information on selected topics, and then present their findings using powerpoint.

Background Information about the Global Meeting - English.pdf ...
Page 2 of 2. Background Information about the Global Meeting - English.pdf. Background Information about the Global Meeting - English.pdf. Open. Extract.

The Challenge Program.pdf
Page 1 of 1. 1001 Broad Street, Suite 210. Johnstown, PA 15906. Phone: (814) 533‐7401. Fax: (814) 533‐6082. www.tcpinc.org. Believe. Reach. Achieve. The Challenge Program, Inc. Awards $250.00. to Bethlehem-Center High School Students for Excellen

background the denhart family sustainability ... -
created the Denhart Family Sustainability Scholarship Prize to: ... 2. Assist the College in becoming a leader in sustainability and comprehensive .... which may include exhibition in the Student Gallery, on the Art Center website, in publications,.

Leach - The epistemological background to Malinowski's empiricism ...
Leach - The epistemological background to Malinowski's empiricism.pdf. Leach - The epistemological background to Malinowski's empiricism.pdf. Open. Extract.

Background - New gTLD Program
Nov 24, 2009 - If a gTLD, ccTLD or registry-class domain manager intends to offer a service that depends on NXDOMAIN substitution, it should consult with ...

Background -
every 10 women, it is still remarkable that ... is taken in providing the latest and best .... phlets, our website and social media. 4. .... awareness campaign that.

Background - New gTLD Program
Nov 24, 2009 - governments, individuals, civil society, business and intellectual ... carefully evaluated and used to further refine the program and inform development of the final .... Note that these considerations apply to any wildcard deployment

Position Background -
3-6 years of experience in Enterprise portal. •. Graduate in any discipline. •. Should have handled End-To-End SAP Portal implementations. •. Should have experience on SAP Portal development - Net Weaver 7.0 or higher. •. Working experience i

B. Background - Semantic Scholar
system employs the foundation piles of buildings as heat exchanger (so called “energy pile system”) is introduced into some buildings in order to reduce the initial boring cost (Hamada et al 1997; Arup Geotechnics 2002;. Presetschnik et al 2005).

Background Running predictions - GitHub
The app is designed to address the limitations of current web .... This interface allows you to get an estimate of how well conserved a .... Development of an epitope conservancy analysis tool to facilitate the design of epitopebased diagnostics.

background risk? - SSB
identification problem we match panel data of workers and firms and use the variability in the profitability of the firm that is passed over to workers to obtain a measure of risk that is hardly avoidable. We rely on this measure to instrument total

B. Background - Semantic Scholar
Platinum measurement resistor (±0.5°C). In the pipe. Water flow. Flow meter (±2%). In the pipe. Electrical power used. Electric power meter. Power panel. Outside temperature, relative humidity, wind velocity, wind direction, quantity of solar radi

Background Getting Started - GitHub
four reference projects for building Moai: vs2008, vs2010, Android/NDK and Xcode. ... phone simulator: we've only exposed the desktop input devices supported ...

Background
Data Manipulation for Building a Model. In order to examine individual's trip behavior, I selected personal-level data. It includes one-day travel record for each ...

Background Authorization Form.pdf
Administrative Service Center. 644 Brakke Dr., Hudson, WI 54016. Page 1 of 1. Background Authorization Form.pdf. Background Authorization Form.pdf. Open.

Background Data and methodology - egbetokun
Data and methodology. The analysis is based on a pooled cross-sectional dataset from two large surveys carried out in 2007 and. 2011 on entrepreneurial ...

Introduction and Background
country's largest drugstore chain in overall sales, has decided that the company will discontinue the selling of cigarettes and other tobacco .... (Internet, Social media, TV, Radio, Email, Newspapers, Fliers, etc.) •. Do the opinions of close frie