Stay in front of customers so they come back to your site: Exclusively Weddings This strategy is ideal for any business that wants to stay engaged with their target audience. How Google Display Network helped
What Exclusively Weddings did Wedding planning lasts about nine months, so Exclusively Weddings needed to stay in front of its customers throughout this entire process.
Dividing customers into groups allowed Exclusively Weddings to show ads to people based on what they did when they were on the site.
Anyone who visited Exclusively Wedding’s website saw banners promoting free samples and catalogues to get them to come back to the site.
Exclusively Weddings showed on-sale items to people who had already bought something from them to try and get them to come back and make another purchase.
Through search ads, Exclusively Weddings drove visitors to its invitation page. Some weren’t ready to purchase, so Exclusively Weddings later showed them ads offering free invitation samples on sites on the Google Display Network. Sometimes people put something in their cart, but leave without purchasing. Exclusively Weddings later targeted these users on other websites with ads promoting their money-back guarantee, to encourage them to purchase.
With remarketing you can reach customers who have already visited your site and show them highly-targeted ads. Remarketing Remarketing Lists
Google Display Network allows you to create remarketing lists to target different customer segments. Distinct lists
Free!
The most basic remarketing strategy is targeting anyone who has visited your site.
Previous visitors
Already purchased
Specific page
Specific ad
Abandoned shopping cart
Another powerful remarketing strategy is targeting people who have already purchased something from you.
With the Google Display Network, you can show specific ads to someone who has visited a specific page on your site.
To reach customers who have placed items in their cart but didn’t convert, you can target people who visited your “Shopping Cart” page but not your “Order Confirmation” page.
This strategy is ideal for any business that wants to stay engaged with their target audience ... other websites with ads promoting ... you to create remarketing lists.
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