DoubleClick for Publishers Optimization Supercharge ad performance

As a publisher, ensuring your advertisers’ campaigns are receiving the their expected impressions, clicks and conversions can be a daunting task. Ad operations teams spend hours at the controls of their ad server, adjusting delivery settings, flight dates and targeting in the effort to help their advertisers’ campaigns perform well. But solving this equation manually and efficiently for hundreds or thousands of campaigns at once is virtually impossible to do.

Benefits at a glance • Improved campaign performance through optimization of inventory across all deal types and channels • Increased time savings and efficiency from continuous and automated process of optimization • Integration with DFP ensures campaigns optimize automatically and seamlessly with a single switch.

This is where Google can help. DoubleClick™ for Publishers (DFP) Optimization is an advanced optimization system that supercharges ad performance, increases the value of your premium inventory and boosts yield for your non-premium inventory. Capture new opportunities DFP Optimization leverages Google’s massive infrastructure and processing capabilities to automatically deliver the best ad to the best user at the best time. Backed by the strength and scale of advanced modeling and pattern recognition, AdSense™ contextual matching and AdWords™ machine learning, DFP Optimization works to identify similar users who are more likely to respond to an ad. As clicks and conversion rates improve, the value of your inventory increases, maximizing your revenues and sales opportunities.

Increase efficiency Optimization is fully integrated with DFP. Once activated, your campaigns will begin optimizing across all inventory, channels and deal types automatically. With new data being incorporated within a matter of hours, the system continually learns, processes and adapts without any manual intervention. Ad operations teams will 1

DoubleClick for Publishers Optimization

realize instant time savings from not having to manually collate and analyze data from multiple sources to optimize campaigns. With less time spent at the controls of DFP, your ad operations team will be able to spend more time on strategic business initiatives. Deliver results DFP Optimization has proven to show an average lift of 70% across campaigns from publishers ranging from large e-commerce sites to niche web destinations. The interactive reporting tools provide validation for publishers and their clients through a built-in control group that demonstrates the percentage lift for each optimized campaign, proving to you and your clients that the solution is working.

About DoubleClick for Publisher’s Optimization

About DoubleClick

Google’s DoubleClick™ products provide ad management and

Google’s DoubleClick™ products provide ad management and

ad-serving solutions to companies that buy, create or sell online

ad serving solutions to companies that buy, create or sell online

advertising. The world’s top marketers, publishers, ad networks

advertising. The world’s top marketers, publishers, ad networks and

and agencies use DoubleClick products as the foundation of their

agencies use DoubleClick products as the foundation for their online

online advertising business. With deep expertise in ad serving, media

advertising businesses. With deep expertise in ad serving, media

planning, rich media, video and mobile, our DoubleClick products help

planning, search management, rich media, video and mobile, our

our clients execute their digital media strategy more effectively.

DoubleClick products help customers execute their digital media

For more information visit: www.doubleclick.com

strategy more effectively.

© 2012 Google Inc. All rights reserved. Google, the Google logo, AdSense, AdWords and DoubleClick are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

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DoubleClick for Publishers Optimization

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