Dealers Offered Amazon-like Checkout Process & Platform for Consumers Buying Online; Delivers Real Time Lease, Rebate, and Payment Info Immediately The Market Situation: The increase in Online Buying & Leasing; plus, the need for dealers to speed up the whole consumer sales experience brought two companies together to solve a dealer sales problem Who are the companies? Market Scan & Fastlane. What is “Breakthrough” about what this Online Platform does for dealers? • • •
Provides real-time payment and rebate information tracked from every car manufacturer, bank and credit union, updated daily. Tracks every parameter, policy and factor that can impact an automotive transaction for every vehicle sold Delivers lender policies and rules, rates, residual values, manufacturer rebates and incentives, even tax and DMV calculations.
Six reasons that prompted this development in Online Sales: 1) 2) 3) 4) 5) 6)
Need for Real-Time Sales information for online buying customers More and more car shoppers buying online Dealers want to do more online business volume Online buying requires immediate vehicle & pricing information Time for a turnkey platform to deliver all info in dealer sales transactions Increasing number of online buyers want to lease their vehicles
What does the Fastlane Platform do? Fastlane’s platform enables car buyers to purchase a vehicle directly from the car dealer’s website and gives them an easy Amazon-like checkout experience. The platform handles nearly all the tasks associated with the purchase process: Year, make, model, specifications and price information on each vehicle, warranty and service contract options, aftermarket product options, trade-in evaluations and accurate retail and lease payment information
What Dave Luce, Fastlane’s VP Sales, said about this Online Process: “The payment transaction is clearly one of the most important aspects of the online car buying checkout process, and we wanted to partner with a highly trusted and reliable data supplier who would give our customers accurate lease and retail payment information.” Input from Rusty West, Market Scan’s President about Real-time Information: “Market Scan gives car dealers and consumers real-time information needed for the sales transaction,”. “Data is penny-certain and extremely comprehensive. We track every parameter, policy and factor that can impact an automotive transaction. This includes lender policies and rules, rates, residual values, manufacturer rebates and incentives, even tax and DMV calculations. The Perspective of Brandon Hall, Fastlane’s CEO “The car-buying experience is customized to meet each dealer’s unique branding, messaging and sales needs. Fastlane was built knowing that the online car-buying process typically differs from dealer to dealer and from region to region,” “Our technical teams work closely with each dealer to determine how their online car buying experience should work and then configured platforms to meet customer needs. This partnership with Market Scan, dealers can be assured that pricing information will be spot on.” What you need to know about Fastlane: Fastlane, is in Dallas and is a developer of innovative e-commerce and showroom technologies for automotive dealerships. Fastlane creates value for dealers by providing them with an online checkout experience and enhancing dealer’s in-store purchase experience, giving them the power to sell more cars, be more profitable and increase overall customer satisfaction. Fastlane’s technical integration team customizes the Fastlane e-commerce platform to meet the specific and unique needs of individual dealerships and dealer groups. For more information about Fastlane, www.fastlane.car and online newsroom, www.newsline360.com/fastlane. Or contact Fastlane at
[email protected].
What you need to know about Market Scan: Market Scan Information Systems, Inc. is a software firm and data aggregation company that tracks nearly every automotive lender in the U.S. (lease and retail finance, new and used vehicles) and all their programs, variables, parameters, policies, factors and rules; plus, all OEM rebate and incentive programs. Market Scan tracks all taxation–rates, methodologies and calculations–plus DMV calculations, and how they apply to every lease and finance structure. For more information about Market Scan, please visit www.MarketScan.com.
Published on the “How to by the Experts” on AutomotiveDigest.com [October 2017]