ICAEM2015
ICOOP2015
The Joint International Conference on Agribusiness and Cooperatives Theme: The Future of Agribusiness and Cooperative Enterprises: Examining Local and Global Contexts
CITATION Gonzaga, Nelda R., Apolinario B. Gonzaga Jr., Kharen C. Cimagala*, Charly G. Alcantara, Emelita J. Torayno, Rosalito A. Quirino. 2015. “Public Perception on Corporate Social Responsibilities of Various Industries in Claveria, Misamis Oriental.” Paper presented at the Joint International Conference on Agribusiness and Cooperatives, Davao City, Philippines, 14–16 October. OPEN ACCESS POLICY This material was presented during a conference organized by the Institute of Cooperatives and Bio-Enterprise Development (ICOPED), College of Economics and Management, University of the Philippines Los Baños, and the Office of Research of the University of the Philippines Mindanao. In support of the open access initiative, the organizers provide unrestricted access to these materials to foment wider dissemination and exchange of ideas. Authors are encouraged to practice selfarchiving of their presentations for public use in a noncommercial repository. Copyright of this uploaded material remains with its author. For more downloadable materials, visit http://ojs.upmin.edu.ph/index.php/supplements
INTRODUCTION
•Corporate
Social Responsibility defined as “the commitment of business to contribute to sustainable economic development, working with employees, their families, the local community and society at large to improve their quality of life” (World Business Council for Sustainable, 2004).
Quantitative and qualitative perceptions
• Public
perception of the existence of various agricultural industries in the agri-based municipality of Claveria, Misamis Oriental
• Come up with findings which could be utilized in designing regional social marketing campaigns which promote responsible business practices among industries and which could possibly answer and help support the needs of the communities.
Focused industries and companies
• tobacco, healthcare, petroleum, liquor, banking and food •PMFTC, British American Tobacco, Asia Brewery, Royal Dutch Shell Philippines, Petron Corporation, Philip Morris International, Mighty Corporation, Emperador Distilleries Inc., San Miguel Breweries Inc., and Japan Tobacco Inc.
MATERIALS and METHODS The study conducted 2nd quarter of 2015 in the following areas-
• barangays of Claveria like Poblacion, Anei, Tamboboan, Luna, Lanise, Mat-i, Aposkahoy, Patrocinio and Hinaplanan
a. Qualitative research Three rounds of FGD involving
1. Local municipal officials and POs; 2. farmers, women, IPs and operator of local transport 3. Media men from both in print and radio In all rounds, respondents were asked a homogenous set of questions with a given time. Questions designed to get as much information: to measure knowledge of the industry and to identify whether social, cultural, economic, environmental and political issues are being addressed by the industries.
b. Quantitative research
A standardized questionnaire devised in Cebuano was used to identify the industry knowledge of the general public.
A total of 200 respondents representing 9 barangays with aged 18 and older were selected randomly.
Generally, the data collected were analysed using descriptive statistics.
RESULTS and DISCUSSION
Table 1. Demographic profile of respondents
PARAMETER
FREQUENCY
PERCENTAGE
23 34 26 72 45
11.50 17.00 13.00 36.00 22.50
84 116
42.00 58.00
168 14 3 1 14
84.00 7.00 1.50 0.50 7.00
46 130 4 1 11
23.96 67.71 2.08 0.52 5.73
76 115 9
38.00 57.50 4.50
Age 18-20 years old 21-25 years old 26-30 years old 31-35 years old 36-40 years old Gender male female Religious Affiliation Roman Catholic SDA Baptist Iglesia ni Cristo others Marital Status Single Married Separated Annulled Domestic Relationship How many are you in the family 1.0-4.0 5.0-10 10 above
……continuation Table 1. Demographic profile of respondents
PARAMETER Occupation Farming Business Government employee Private employee Laborer others Highest Educational Attainment Elementary High School College Post Graduate Technical/Vocational Salary range below minimum to minimum PhP 12,000-16,000 PhP 16,001-25,000 PhP 25,001-above How do you get to work or school own car jeepney bus taxi tricycle/pedicab FX/van/shuttle others
FREQUENCY
PERCENTAGE
85 2 12 6 8 25
61.59 1.45 8.70 4.35 5.80 18.12
42 95 43 7 7
21.65 48.97 22.16 3.61 3.61
161 33 4 2
74.84 21.29 2.58 1.29
1 42 2 3 38 0 114
0.50 21.00 1.00 1.50 19.00 0.00 57.00
They should be closed down
Food industry
Industries
Banking industry They should be strictly regulated and controlled by the government
Liquor industry Petroleum industry
As long as they behave responsibly, I have nothing against them
Healthcare industry
An industry like any other Tobacco industry Mining industry
I don’t know 0
10
20
30 40 Percent (%)
50
60
Figure 1. Respondents’ attitude towards the different industries
Japan Tobacco Inc.
Low favorability but declining
San Miguel Breweries Inc. Emperador Distilleries Inc.
Companies
Mighty Corporation
Low favorability but increasing
Philip Morris International Petron Corporation
High favorability but decreasing
Royal Dutch Shell Philippines Asia Brewery
High favorability and increasing
British American Tobacco PMFTC Inc. 0
5
10
15
20
25
30
35
40 Percent (%)
Figure 2. Respondents’ attitude towards the following companies
Japan Tobacco Inc. Less socially responsible and decreasing
San Miguel Breweries Inc. Emperador Distilleries Inc.
Companies
Mighty Corporation
Less socially responsible but increasing
Philip Morris International Petron Corporation
More socially responsible but decreasing
Royal Dutch Shell Philippines Asia Brewery British American Tobacco
More socially responsible and increasing
PMFTC Inc. 0
5
10
15
20
25
30
35
40
Percent (%)
Figure 3. Respondents’ perception of how socially responsible are the companies
Figure 4. Respondents’ perception on the importance of companies to undertake social actions here in the Philippines
Japan Tobacco Inc. Less environmentally responsible and declining
San Miguel Breweries Inc. Emperador Distilleries Inc. Mighty Corporation
Less environmentally responsible but increasing
Philip Morris International Petron Corporation Royal Dutch Shell Philippines
More environmentally responsible but decreasing
Asia Brewery British American Tobacco
More environmentally responsible and increasing
PMFTC Inc. 0
10
20
30
40
Percent (%)
Figure 5. Respondents’ view on how responsible these companies are in terms of its environmental responsibility
Low level of awareness
level of awareness on level of awareness of conducted social and performed business community activities development activities
industries
No level of awareness
High level of awareness
Very high level of awareness
Food Banking Liquor Petroleum Healthcare Tobacco Mining Pharmaceutical Food Banking Liquor Petroleum Healthcare Tobacco Mining Pharmaceutical 0
20
40
60
80
100
Percent (%)
Figure 6. Respondents’ level of awareness on business, social and community development activities performed by the industries
Very high level of awareness Low level of awareness
High level of awareness No level of awareness
Japan Tobacco Inc. San Miguel Breweries Inc. Emperador Distilleries Inc. Mighty Corporation Philip Morris International Petron Corporation Royal Dutch Shell Philippines Asia Brewery British American Tobacco PMFTC Inc. 0
20
40
Percent (%)
60
80
Figure 7. Respondents’ level of awareness on how these companies’ help the government respond to the different needs of the people in the community
Livelihood programs
1
Health drives (e.g. medical missions, health awareness campaigns, etc.)
2
Educational scholarships
2
Community welfare projects (e.g. Additional light posts, improved barangay offices, etc.)
3
Environmental drives (e.g. plant a tree project, street cleaning, and recycling drives)
4
Sports sponsorships
4
Disaster management and readiness (e.g. giving of emergency equipment)
5
others, please specify:
6
0
5
10
15
20
Percentage, %
Figure 8. Items that the community, or the general public are currently benefitting from tobacco industry as perceived by the respondents
CONCLUSIONS and RECOMMENDATIONS
•Presence
of multinational companies in Claveria has changed the landscape of the community.
•Existing companies in the area appear to have a very positive impression with LG officials but the general public have expected that these companies would make a broader contribution to the community.
•The
community have not fully appreciate the responsibilities of these companies-corporate social responsibility.
•The role of LGU in fully advocating consumers’ interests and more responsible businesses is very important in order to maximize future programs supporting CSRs.
end.
