A Web Marketing Case Study by:

Atypical Tracking Solutions Provide Detailed, Advanced Conversion Metrics Custom Tracking Options that Provide Data Beyond the Out-of-the-Box Offerings of GA and Other Data Collection Suites.

Client Facts: • For Profit Medical School • Valued $115M in 2008 • Faculty size greater than 200 • Over 2,200 students from 24 countries Custom Goal Creation: • Create tracking functionality that could double check and expand on the Google Analytics data • Allow for the new data to be displayed in an easy-to-use manner

Challenge: Our client needed more data on assisted conversions created by pay-per-click and other advertising campaigns. They needed to know how many conversions were influenced by these campaigns, not just based on the final visit, which is where Google Analytics attributes the goal. The data being provided by GA for assisted conversions appeared to be low and our client needed accurate conversion metrics to make informed business decisions. Business Solution: In 2011, Google Analytics provided an update that included mulit-channel goal funnels. For the first time, this free suite offered the ability to see how different sources and campaigns interacted with each other in creating a goal conversion. For a client whose goals often had a lead time of several months (such as for application conversions), several visits were often vital to creating conversions. The ability to track all of the sources/campaigns that contributed to those conversions are invaluable for determining true return on investment. However, for this client, the assisted conversion total for select sources seemed low based upon total conversions and total inbound visits for those sources. As such, Beacon developed a custom cookie to track users who arrived via these sources at any time in the visit process. Beacon also developed an output function that would send data to the Google Analytics interface whenever a user with this cookie completed a goal conversion. This provided the ability to track this data against the assisted conversions data already present within Google Analytics to better verify the data collected. Results: After installing the code for the tracking cookie, Beacon let the data accumulate for a month. The results were surprising: Google Analytics was underreporting assisted conversions via pay-per-click by almost 50%. Beacon was able to use this data to make PPC recommendations and adjust budgeting in accordance with the “real” numbers compared to lesser budgets that would have been used based strictly on Google Analytics data. This is another great example of how deeper analytics can benefit your business and allow you to make data-driven decisions.

Customizable Tracking Solutions - Beacon Technologies, Inc.

campaigns, not just based on the final visit, which is where Google. Analytics attributes the goal. The data being provided by GA for assisted conversions ...

32KB Sizes 2 Downloads 215 Views

Recommend Documents

Customizable Tracking Solutions - Beacon Technologies
A Web Marketing ... campaigns, not just based on the final visit, which is where Google ... application Conversions), Several visits were often vital to creating.

Reference Technologies Inc Termination of Consulting ... - GitHub
Jul 13, 2015 - offered to install the software for them, and made it available for download. ... might dissuade them from doing business with him and be injurious to RefTek. ... Lawsuits are not good for investors, customers or public relations. ...

Models, solutions and enabling technologies in humanitarian ...
Recently, researchers have conducted various surveys on disas- ter management. ... The goal would be to enable global access to such software by all ..... Displaying Models, solutions and enabling technologies in humanitarian logistics.pdf.

virtual private networks technologies and solutions pdf
virtual private networks technologies and solutions pdf. virtual private networks technologies and solutions pdf. Open. Extract. Open with. Sign In. Main menu.

web technologies black book kogent learning solutions pdf free ...
Download now. Click here if your download doesn't start automatically. Page 1 of 1. web technologies black book kogent learning solutions pdf free download.

Baria Planning Solutions, Inc.: Fixing the Sales Process -
Oct 30, 2012 - photocopied, or otherwise reproduced, posted, or transmitted, without the permission of Harvard Business School. STEVEN C. ... email from her boss, Brandon Ali, the President of North American Sales: ... When Connor was in business sch

Bahana Beacon -
The Bakrie Group may sell ANTV to raise cash .... Following the Constitutional Court decision to allow SOE banks to write off past bad debts, ...... ICB Bumiputera.

beacon hill school
Medication Authorization Form is available on our school website (see Policies). 6. Medication will not be ... medication bag/bottle. Signature of Parent/guardian.

Reproducible, relocatable, customizable builds and ... -
Automation. Installing scientific software shouldn't be hard. Build it Once. Use it Everywhere. ... Mailing List https://groups.google.com/d/forum/hashdist.

Acronyms used within Beacon Academy.pdf
Acronyms used within Beacon Academy.pdf. Acronyms used within Beacon Academy.pdf. Open. Extract. Open with. Sign In. Main menu.