CUSTOMER TYPES

LEARNING GOAL

•

Determine the customer types you are addressing.

ESSENTIAL QUESTION

•

Does the type of customer we are dealing with matter? Why?

CUSTOMER ANALYSIS starts with an understanding of what types of customers to approach.

END USER The Day-To-Day Users of a Product

INFLUENCER Something Done or Said by Someone Who’s Uninvolved: Think Celebrity

RECOMMENDERS Differ from Influencer Because Their Opinions Can Make or Break a Sale

ECONOMIC BUYERS Sit on Top of the Decision Chain…They Approve the Budget

DECISION MAKERS Decision-Makers Wield the Ultimate Purchase Authority

FINALLY Their Veto Can Slow Things Down Dramatically or Bring Things to a Halt

LEARNING GOAL

•

Determine the customer types you are addressing.

•

Student Activity •

Determine the Market Type, Customer Segment and Customer Types for the Donut Project.

Customer Types

LEARNING GOAL. • Determine the customer types you are addressing. • Student Activity. • Determine the Market Type, Customer Segment and Customer Types for the Donut. Project.
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