CUBE
The Augmented Reality Platform
Why Bring the wow factor to your viewers’ experience! Augmented Reality is the tool to lift your program concept to the next level, far beyond the physical limitations of the studio. The possibilities to enrich and even transform your studio are almost limitless, from revealing facts and figures in 3D to customizing the entire studio to match the program theme. Your imagination is the only limit.
“Transform your studio with the visual power of Augmented Reality.”
How
What
From the Oscars to the Olympics, NEP is a world leading broadcast technology company. Our on-site capture facilities, post production facilities, automated and cloud-based workflows, content management and distribution solutions are supported by a dedicated team of 24/7 experts.
Augmented Reality is the integration of digital images with the live video environment in real time. Unlike virtual reality, which creates a totally artificial environment, Augmented Reality uses the existing environment and overlays a new reality. The movement of the studio cameras also directs a virtual camera in the 3D Augmented environment. So the output precisely matches the camera view. The Augmented layer becomes integrated with the real-time camera view. For the viewer, it becomes one total experience.
NEP Graphics’ Augmented Reality Platform CUBE is integrated into the NEP end-to-end production flow. NEP Graphics is the specialized team responsible for Augmented Reality from concept to execution. The team includes designers who support the program makers from the early stages, to developers and operators with the experience to bring Augmented Reality to live in multi camera workflows. The results are awesome for the viewers and for your budgets. Augmented Reality gives the maximum impact from your production budgets, and enables fast studio set turnaround. The experts at NEP Graphics are the pioneers bringing the technology from Hollywood productions into live broadcasting, from live entertainment to studio programs.
Bring the wow factor to your viewers’ experience! See a demo
Augmented Reality applications Virtual Set
Create sets without physical limitations
How Green screen based
N o physical boundaries, sets can be developed without limitations
All moving cameras require tracking
Instant set changes, reducing costs and maximize studio occupation
The set is created in 3D
M aximum flexibility
so the perspective will remain intact while cameras are moving
Set Extension
Expand sets beyond physical studio boundaries
Props
Enrich your set with contextual 3D elements
Why
R educe set production costs
M asking of physical environment to enrich the set
S ets continue beyond studio boundaries
A ll cameras that see both the real and virtual elements require tracking
A dding flexibility to a physical set
T he extension can be 3D so the perspective will remain intact while cameras are moving
Instantly change the look and feel of the set
A ll cameras that should see the prop require tracking
D isplay props that physically can’t be placed in the studio
3 D models are created in advance
Instantly change props C ost effective addition of contextual props N o stocking costs
Statistics
Reveal facts and figures in a visual context
All cameras that should
B ring statistics into the studio environment
Template based designs
(Live) data feeds come to life
Integration with global
H ost and guests remain visible during statistic display
see the statistics elements require tracking
statistic providers
Manual data input
Analytics
Interpret data and clarify opinions in 3D
A ll cameras that should see the analytic elements require tracking
Visual storytelling
Integration with global statistic providers
C reate the ‘wow’ factor and program USP
S cenes are prepared with analysts P roprietary tools for operation
Set Exchange
Teleport people or objects virtually anywhere
P ositioning host / athlete in a green environment in the studio or on location
B ringing the studio to the live event or vice versa
M atching the fixed shot cameras on a remote location and in the studio
A dding the ‘wow’ factor by instantly adding athletes to the studio environment
M aintain perspective and 3D view
Instant change of stand-up location
The proof points From major entertainment shows including ‘The Voice’, ‘German Idols’ and ‘Dance, Dance, Dance’, to live sports and news programs. NEP Graphics is the market leader in on-screen and augmented graphics. With a team of 30 experts we are able to combine world class 2D and 3D graphics with high-end rendering and display technology enabling content creators to tell their stories.
What our customers value most
C reation, operation and technology in one team Involvement from the creative phase C ompelling visual experience that reflects reality L everage production budgets to the max T he combination of expertise and technology
CUBE
The Augmented Reality Platform CUBE is a product from NEP Graphics. NEP is transforming the way video is created, managed and distributed globally. Of the 2,000 global workforce, 600 form the creative technology team, servicing our clients 24/7 with our expertise in on-demand video & broadcast, linear and non-linear TV requirements.
Contact details: + 31 35 67 73 131
[email protected] nepworldwide.nl
