Are you leaking conversions? The consumer journey has become fragmented into micro-moments that span multiple devices and media types. Advertisers across the world and in different industries have seen an uplift in conversions when they include cross-device data. Take a look at how much more they've been able to measure.1 UNITED STATES

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Marketers in the US retail industry measure 16% more search ads conversions when including cross-device data.

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Marketers in the Japanese technology industry measure 11% more display ads conversions when including cross-device data.

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Big, expensive purchases have a longer purchase cycle and typically involve more research across devices.

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To get started with cross-device conversions, just use conversion tracking, and once enough data has been collected, conversions will appear in AdWords reporting columns. Let Google help you measure the moments that matter. 1

Google AdWords Internal Data 2015

cross-device conversions Services

when including cross-device data. To get started with cross-device conversions, just use conversion tracking, and once enough data has been collected, conversions will appear in AdWords reporting columns. Let Google help you measure the moments that matter. 1 Google AdWords Internal Data 2015. GERMANY. JAPAN.

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