Credit card payment optimisation increases conversion rates by 7.5% for Radisson Edwardian hotels “We quickly learned that key pages were really underperforming. For many marketing teams this would have been disheartening news but we realised it was a great opportunity to make changes and increase sales.”

Radisson Edwardian is one of London’s premier hoteliers offering luxury, style and elegance for visitors to the capital. The company partnered with ConversionWorks to optimise their checkout and online reservation system helping to significantly increase online sales. Identifying Where to Test

Amy Clarke Group Ecommerce Manager

“As an online hotelier our checkout process is crucial. It’s where the customer checks availability, see’s our prices and compares our different rooms and tariffs. Getting it right was critical, that’s why we partnered with ConversionWorks who got straight to work with a website analytics and usability audit, allowing us to identify precisely where we were having problems. Once we had pinpointed our pain points ConversionWorks then helped us to remove them using A/B and multivariate testing.” Amy Clarke, Ecommerce Manager at Radisson Edwardian

ConversionWorks Confidential and Proprietary

1

Google Analytics Google Analytics is a free tool which shows you which sites, search engines, and keywords refer your traffic and how visitors interact with your site http://www.google.com/analytics/

Checkout Blues Once the analytics audit identified that key areas of the booking process were leaking customers the ConversionWorks’ usability experts got to work re-engineering the entire checkout, one step at a time, making it more intuitive and persuasive. “We wanted to make sure our checkout process was not only simpler but was also more persuasive. We reworked each step of the checkout using A/B and multivariate testing to measure the impact of every change we made. We have a data driven culture within the business and by A/B testing all of our changes we can measure precisely the impact they have on sales. A new swish design is great but one that increases sales is much better!” Lisa Smith, Director of Revenue and Distribution at Radisson Edwardian

A/B variations of the Credit card payment page

Original (version A)

New Design (version B)

The Results Testing of the credit card payment page was extremely effective, delivering a 7.5% increase in conversion rate and online orders.

ConversionWorks Confidential and Proprietary

2

Credit card payment optimisation increases conversion rates ...

Once we had pinpointed our pain points ConversionWorks then helped us to remove them using A/B and multivariate testing.” Amy Clarke, Ecommerce Manager at Radisson Edwardian. “We quickly learned that key pages were really underperforming. For many marketing teams this would have been disheartening news.

187KB Sizes 1 Downloads 775 Views

Recommend Documents

Credit card payment optimisation increases conversion rates ...
Once we had pinpointed our pain points ConversionWorks then helped us to remove them using A/B and multivariate testing.” Amy Clarke, Ecommerce Manager ...

Credit card payment optimisation increases conversion rates ...
ConversionWorks who got straight to work with a website analytics and usability audit, allowing us to identify precisely where we were having problems.

Checkout optimisation increases conversion rate by 159% for ...
“Google Analytics showed us that the checkout process was leaking sales and allowed us to calculate the extra sales revenue PayPoint.net would convert if we.

Viterbo Credit Card Payment Form.pdf
There was a problem previewing this document. Retrying... Download. Connect more apps... Try one of the apps below to open or edit this item. Viterbo Credit ...

Checkout optimisation increases conversion rate by 159% for ...
conversion rate optimisation programme to optimise their website and increase the number of online applications (sales). With the website being such an important driver of new customers to the business any increase in sales performance would be extre

Checkout optimisation increases conversion rate by 159% for ...
PayPoint.net is one of the. UK's biggest credit and debit card ... Our conversion designers reworked the data collection page which we could see was our biggest ...

Credit Card Payment Form.pdf
Credit Card Payment Form.pdf. Credit Card Payment Form.pdf. Open. Extract. Open with. Sign In. Main menu. Displaying Credit Card Payment Form.pdf.

Increases in competition among credit card issuers has ...
necessarily those of the Federal Reserve Bank of Philadelphia or of the Federal Reserve System. ...... 29 This includes Truth in Lending statements required for credit cards, home equity loans, and installment loans. 19 ... Reserve Bank of Chicago Wo

How to handle Interbank Credit card charges in Multiple Payment ...
How to handle Interbank Credit card charges in Multiple Payment mode.pdf. How to handle Interbank Credit card charges in Multiple Payment mode.pdf. Open.

Increases in competition among credit card issuers has ... - SSRN
examines how new pricing methods are addressed by current regulatory disclosure requirements. *Payment Cards Center, The Federal Reserve Bank of ...

Credit Card IQ? - TheMint.org
Credit cards are handy pieces of plastic. Just swipe them through a slot in a machine – or enter your credit card number online or by phone. The item you want to ...

Netsociety increases registration conversion rate for ...
varying from search engine optimization (SEO), Google AdWords (SEA), Google. Analytics, conversion ... network of conversion experts that can help you grow ...

Agency.com increased SurePoint Lending's conversion rates ...
“We had to cover all the bases to introduce a new brand into online lending,” says. Chris Bowler, client partner for Agency.com. “We combined best practice web.

Agency.com increased SurePoint Lending's conversion rates ...
pinpoint the reasons customers don't complete loan applications. “Based on the ... Google's web analytics service enables ... lead tracking software. The fully ...

Agency.com increased SurePoint Lending's conversion rates ...
Google Analytics. Business. First Residential Mortgage Network (FRM) began operating in 1995, growing since ... interactive firm Agency.com to develop a world-class website and deliver effective interactive ... “We combined best practice web.

theeconomiccollapseblog.com-Credit Card Companies Specifically ...
theeconomiccollapseblog.com-Credit Card Companies ... Less Educated And Less Sophisticated Americans.pdf. theeconomiccollapseblog.com-Credit Card ...

credit card template-10.13.10 - Icmp
INITIALS: ______. TYPE OF CARD: VISA. MASTERCARD. AMERICAN EXPRESS. CREDIT CARD NUMBER: XXXX - XXXX - XXXX - ______(Please fill out the last 4-Digits Only). (Attach the Credit Card Information Slip Sheet). EXPIRATION DATE (Mo/Yr): ______/___

Credit Card Policy.pdf
report or not properly allowed following a post audit shall be paid by the employee by. check, U.S. currency, or salary deduction. • If, for any reason, disallowed ...

Credit Card Flyer.pdf
Sign in. Main menu.

CREDIT CARD FORM.pdf
Expiration Date: ______/______. Your order will be processed securely through Paypal. Page 1 of 1. CREDIT CARD FORM.pdf. CREDIT CARD FORM.pdf.

Credit Card Information.pdf
There was a problem previewing this document. Retrying... Download. Connect more apps... Try one of the apps below to open or edit this item. Credit Card ...

credit card form.pdf
There was a problem previewing this document. Retrying... Download. Connect more apps... Try one of the apps below to open or edit this item. credit card form.

With conversion testing, BT Super for Life increases form
Challenge: Increasing online applications. The BT Super for Life website focuses on service and usability with an online application form as one of the key conversion points. In a move designed to measure and improve visitors' experience and increase

Lacoste increases its conversion rate by 29.7%
the pages enabled Lacoste to identify the most efficient conversion levers, whilst noticeably improving the site's global performance. Three goals were set: 1.