sonian Cloud-powered SaaS Universal Data Management Greg Arnette Founder & CTO

Finalist: Product of the Year

Sonian themes... •  2010 is the year for Hybrid IT. •  Cloud computing & open source  = Capital efficient goodness.

•  Cloud enables a new company solve a big problem for a big audience = scale.

•  “Consumerization” of IT.

Copyright 2007-2009 Sonian, Inc. Company Confidential

Sonian is ... •  Cloud archiving for compliance, e-

discovery and storage management.

•  Unlocking actionable intelligence in dark data across email, IM, Sharepoint, files.

•  Built from ground-up to live in the cloud. Copyright 2007-2009 Sonian, Inc. Company Confidential

Problem •  Compliance •  Litigation •  Storage Management •  IT budgets and staff are stretched thin •  Time is of the essence Copyright 2007-2009 Sonian, Inc. Company Confidential

Opportunity • 400 million corporate mailboxes. • Archiving $1 Bn 2010, 20% YoY growth. • 60% of enterprises untapped. • 70% of untapped will buy SaaS. "What businesses really need to understand is that e-mail archiving is no longer an expense, but a justified cost of doing business and an insurance cover against possible legal or compliance repercussions. Companies that use an e-mail archiving solution find that the benefits go beyond those they had expected when they first chose the solution." Copyright 2007-2009 Sonian, Inc. Company Confidential

Sonian Solution •  The easiest and most affordable archive & e-discovery solution available. $36 per employee per year.

•  Features help all employees find the data they need.

•  Using cloud’s scale up and down features. •  Customers get up and running quickly. Copyright 2007-2009 Sonian, Inc. Company Confidential

Cloud Powered SaaS Sonian has all the right pieces for scalable cloud archiving. Create quick feature releases based on audience feedback.

Cloud SaaS success is achieved with ultra-low operating costs.

Integrate with enterprise on-premise systems. SSO, SAML, Auth, Directory

Let others use the platform. “Archive as a Service.”

Copyright 2007-2009 Sonian, Inc. Company Confidential

Cloud-powered SaaS Platform

Infrastructure Arbitrage: Process more for less $

Copyright 2007-2009 Sonian, Inc. Company Confidential

Challenges / Solutions •  System administration is different. •  Finding developers with experience in “cloud designs.”

•  Designing for failure at every transaction. Copyright 2007-2009 Sonian, Inc. Company Confidential

Go to Market 1. OEM gets quick access to millions of users. Will contribute most revenue.

4 Cloud-eco systems

1 2. Inside telesales & webinars for low acquisition costs. On-premise to SaaS = big opportunity

2

3

3. Reach verticals with VARS who are replacing consulting hours with recurring revenue. Copyright 2007-2009 Sonian, Inc. Company Confidential

“1-click” Purchase

Copyright 2007-2009 Sonian, Inc. Company Confidential

Success to Date ... •  Awesome OEM partners reaching millions of mailboxes ...

•  2,000 customers world-wide. •  1000% customer growth since Q1 2008. Copyright 2007-2009 Sonian, Inc. Company Confidential

Team • Greg Arnette – Founder & CTO Previously:

Funded by:

Acquired by:

• George Nichols – President Previously:

Funded by:

• Jeff Richards - VP Business Development Previously:

Copyright 2007-2009 Sonian, Inc. Company Confidential

Road Map •  Inbox productivity - Email virtual assistant. •  “Time machine” for personal and corporate communications.

•  Guided visual navigation through employee generated content.

•  Voice of employee, voice of customer. Copyright 2007-2009 Sonian, Inc. Company Confidential

“But having said that…” •  Do capital efficient startups limit exits? •  IPO is no longer competition for M&A. •  M&A exits are typically in the range: •  Most < $50M and few > $150M Copyright 2007-2009 Sonian, Inc. Company Confidential

Thank You! Let’s talk.... Email me to get the conversation started. [email protected] Copyright 2007-2009 Sonian, Inc. Company Confidential

Cloud-powered SaaS Universal Data Management

Universal Data Management. Greg Arnette. Founder & CTO. Finalist: Product of the ... Let others use the platform. “Archive as a Service.” Cloud Powered SaaS ...

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