PFS’s Full-Scope Optimization Services ®2016 PFSweb, Inc.

• 

CRO Program & Test Roadmaps executed by Certified Consultants

• 

Hypothesis & Prioritization

• 

Test Execution & Evaluation

• 

User Experience Design & Development

• 

Strategic Data Analysis

• 

Conversion-driven Redesign

• 

Personalization

How we drove 17% more revenue to an online retailer’s holiday shop ®2016 PFSweb, Inc.

Issue:

Issue & Hypothesis

®2016 PFSweb, Inc.

Shoppers weren’t browsing key holiday categories due to a recent developmentdriven reduction to the desktop site width which dynamically hid some categories from view.

Hypothesis: By exposing all the navigation links, desktop users will gain access to these key categories boosting traffic and revenue.

Outcome 17% 18%

®2016 PFSweb, Inc.

Increase in revenue* More product views*

Through three iterations in just 11 short days, PFS was able to prove the hypothesis as truth. Strategic category name changes and styling enabled the business to prevent a crash in their top holiday categories.

Key Takeaway: Making decisions based on preference and not data can have unpredicted negative impacts to the user experience and ultimately, revenue.

*within Holiday category

Sometimes you win. Sometimes you learn. ®2016 PFSweb, Inc.

Issue:

Issue & Hypothesis

®2016 PFSweb, Inc.

We [business team] see a dropoff on the payment step in checkout so we think it’s related to address editing which leads the shopper back a few steps in the flow.

Hypothesis: By keeping the shopper on-page to make the edit (utilizing a modal) we will reduce the abandonment at this step.

Outcome 40+ Man hours saved 12 Potential pain points identified

®2016 PFSweb, Inc.

We saw no click data to support the hypothesis and thus did not move forward with the test. We redirected the team’s attention to test ideas that could lead to potential improvements.

Key Takeaway: As part of our proven process, we baseline the page pre-test to ensure we are making decisions based on current data. This allowed us to save precious resource hours when the data showed us this interaction point was not the key issue causing the abandonment.

And now, for the main event, Test vs. Fix ®2016 PFSweb, Inc.

Issue & Hypothesis

®2016 PFSweb, Inc.

Issue: The global promotional banner was linking shoppers to a content page and out of the shopping cart and checkout funnel.

Hypothesis: By keeping the shopper within their current flow, they will complete more in-progress orders.

Outcome 30% Reduction in abandonment 14 Days savings in timeline

®2016 PFSweb, Inc.

We determined there was no negative impact(s) by keeping shoppers within their intended flow thus we decided to go straight to implementing the fix.

Key Takeaway:

If your team finds it hard to identify any potential negative effects to KPIs, this could identify that a fix would be the best use of resources to quickly improve the user experience. You can always test once the fix is in place to iteratively improve and continue learning.

Thank You

®2016 PFSweb, Inc.

Client Success Story - Conversion Rate Optimization

17% more revenue to an online retailer's holiday shop ... shoppers to a content page and out of the shopping cart and checkout funnel. Hypothesis: By keeping ...

208KB Sizes 0 Downloads 45 Views

Recommend Documents

Client Success Story - Conversion Rate Optimization
User Experience Design &. Development. • Strategic Data Analysis. • Conversion-driven Redesign. • Personalization. PFS's. Full-Scope. Optimization. Services ...

Netsociety increases registration conversion rate for ...
varying from search engine optimization (SEO), Google AdWords (SEA), Google. Analytics, conversion ... network of conversion experts that can help you grow ...

Hunt's found a 77 percent conversion rate during National Tomato ...
tomato paste for use in the home, in restaurants and food service outlets, ... increase registration in Hunt's Club as well as participation in the promotional game.

Plow & Hearth boosts traffic, conversion rate with ... Services
categories,” explains Bobby Thompson, Plow & Hearth account manager. “This most recent optimization has garnered a 12 percent increase in conversion rate.” “ These metrics ... For more information, visit www.plowhearth.com. About PM Digital.

Waterfilters.net increased their conversion rate by 11% with Google ...
site, the company's previous search engine began running into problems. “Some of ... previous search provider was more expensive than Google search, and its results were not as good.” ... Service (SaaS) solution, you can setup. Google Site ...

Plow & Hearth boosts traffic, conversion rate with PLAs ... - PMX Agency
Search, SEO, Social Commerce, Display Advertising, and Shopping Feed. Management. Through its customized, high-touch campaigns, PM Digital.

A Lead Generation Portal Increased Conversion Rate by 66%
The client has a lead generation portal for reselling used cars for which they provide one of the largest platforms in India. The purpose of their website is to make it convenient for customers to book appointments with them online. They were facing

Efficient Rate Conversion Filtering on GPUs with ...
audio signals for 1D downsampling by an integer factor, we evaluate ... are floating point values. We see that each ..... sample is a float. We downsample this audio signal while varying downsampling factors from 2 to 16. Here, T = 10 × DF. We measu

Global energy conversion rate from geostrophic flows ...
Apr 26, 2011 - source for internal waves and the associated turbulent ... and multibeam soundings and LADCP velocity data in the ..... open ocean, J. Geophys. Res. ... mining the structure and response of the wind‐driven Southern Hemi-.

Hunt's found a 77 percent conversion rate during ... .com.au
Approach. Since Hunt's products are packaged foods, the company's online presence is designed to reinforce branding and create a positive customer experience. ... the level of support and spending appropriate for their business. For more ...

Lacoste increases its conversion rate by 29.7%
the pages enabled Lacoste to identify the most efficient conversion levers, whilst noticeably improving the site's global performance. Three goals were set: 1.

Plow & Hearth boosts traffic, conversion rate with PLAs ... - PMX Agency
that the Google search engine results page (SERP) would be impacted, but we just did ... closely with our digital marketing agency, PM Digital, to break out the.

Absorbed dose rate conversion coefficients for ...
Dec 3, 2004 - photon and electron transport simulations using the Monte Carlo method. The presented .... has a higher biological effectiveness than electrons with energies above 10 keV (Straume and. Carsten 1993 .... Hence, the Monte Carlo model geom

Checkout optimisation increases conversion rate by 159% for ...
“Google Analytics showed us that the checkout process was leaking sales and allowed us to calculate the extra sales revenue PayPoint.net would convert if we.

ToolKing.com boosts site traffic, conversion rate, average ...
“We quickly realized that the transition to Google Shopping was a great opportunity for us,” Skigen ... already becoming our highest-priority marketing channel.” —Ben Skigen, e-commerce ... Launched a PLA campaign on. Google Shopping.

AliExpress increases conversion rate for new ... Developers
an engaging experience on the web that was as fast as their mobile app. ... After implementing their Progressive Web App, AliExpress saw conversion rates.

Waterfilters.net increased their conversion rate by 11% with Google ...
site, the company's previous search engine began running into problems. ... The company has even integrated pages from applicable ... As a Software-as-a-.

Plow & Hearth boosts traffic, conversion rate with PLAs ... - PMX Agency
in 2012, the Plow & Hearth online marketing team expanded its ad strategy by adding Google ... Case Study | Google Shopping. At a Glance. Goals ... drives qualified traffic to its clients' websites to grow their business online. PM Digital's talent .

Hunt's found a 77 percent conversion rate during National Tomato ...
Hunt's found a 77 percent conversion rate during. National ... Hunt's online marketing team wanted to create excitement about the relaunch through online media ...

frame-rate up-conversion using transmitted true motion ...
coding). Then, it is recovered by the decoder and is used not only for motion compen- sated predictions but also used to reconstruct missing data. It is shown that ...

Hunt's found a 77 percent conversion rate during ... .com.au
sponsorships, banner ad placements, and keyword advertising, including Google. AdWords™. With the help of the Google account team, Hunt's created a ...

ToolKing.com boosts site traffic, conversion rate ... Services
Based in Research Triangle Park, North Carolina, ChannelAdvisor is a global e-commerce platform provider. It helps retailers sell more online through channels such as marketplaces, paid search, and comparison shopping, and with webstores and rich-med

Netprofiler and the WWF partner to increase conversion rate ...
of the WWF and endangered animals like the tiger, panda and polar bear. “Netprofiler discovered that our visitors were searching for all kinds of animals”. As a result an animal library, containing information on more than 1000 animals, was creat

Checkout optimisation increases conversion rate by 159% for ...
PayPoint.net is one of the. UK's biggest credit and debit card ... Our conversion designers reworked the data collection page which we could see was our biggest ...