iNTRODUCTION A good garage is not defined by its wodden table, tools or checkered floors, but it is how those elements are put together to create a practical space for the mechanic. Iron and resin is a brand that define itself as “wild” and “free.” The products that they sell are heavily influenced by bike and surf culture. They try to negate the contemporary mass production world by bringing back the moments when goods were actually handmade, they emphasize this through the quality and care of their hand crafted garments. Perhaps, what they are selling is not the physical goods themselves but culture. The culture that is being expressed through the products dates back to the 50s to 60s which were the golden days of rebellious bike movement and surf heydays. It’s a culture that challenged the conventional rules of its time. By combining the rockers culture with contemporary bike and surf lifestyle results in something more than a hobby. Iron and resin tries to host activities which gather people with the similar interest and lifestyle to be able to share experiences with each other.

By cruising through rural landscapes allow people to be more free from the busy urban life, thus, connecting us with nature. Outside the constrictions of the urban world people can be more expressive and free. They also host events which encourage contributors to participate in adventurous rallies and activities.

Atmosphere The architecture of the flagship store should uphold these principles : -

Free wild adventurous unconventional authentic rebelious

the store should not just be another replication of architecture related to the vintage culture through the use of materials as seen in contemporary store, but the architecture itself shoud portray its own definition.

site and location

AIMS

-the site should be located in an authentic setting places that were once associated with bikes. eg. old garage, abandoned bike factory. - It must not be loacted in an urban space. - it size of the site must accomedate the amount of space needed to conduct the required programs. - the site must be on ground level. - It should be accesible to all social groups including those not associated with bike and surf.

- to expressed the definition of “freedom” and “wild” through architecture. - to make the brand accesible to all social groups - to convey people who are interested in the brand but don’t have confidence to shift their lifestyle. - To create an atmosphere which promotes the culture that the brand in trying to bring back.

Programs the space should be distrivuted according to the following programs. -

parking/garage shopping area workshop gourmet area event/gathering area storage toilets

mATERIAL aS MENTIONED BEFORE, THE MATERIALS OF THE STORE SHOULD NOT BE FIXED. THE ARCHITECTURE COULD BE CONSTRUCT BY ANY MATERIAL WHICH SUPPORT THE ADVENTUROUS THEME OF THE STORE. tHE MATERIALS SHOULD ADDRESS THE OVERALL TONE AND EXPIERIENCE.