Brand: James Avery Indystry: eCommerce, Jewelry Years: 2015, 2016, 2017 Engagement length: 3 years, ongoing
Challenge
James Avery is a Texas-based retailer, with over 100 physical stores and broad distribution in the Dillard’s department stores. Their goals: Increase online sales outside of Texas in an ROI-responsible way Gain 100% visibility into programmatic efforts Account for impact of post-view impressions on ROI and on other channels (social, search, etc.)
Solution
Add DoubleClick functionality to existing Google Analytics 360 implementation. Delve worked with James Avery to leverage the native integration that exists with the DoubleClick stack. This integration allowed the brand to measure the post-view and post-click impact from Programmatic Display on its online sales growth.
Results
11% increase in new customer acquisition. The GA360 to DoubleClick integration also allowed the brand to gain visibility into the full Customer Journey, enabled by the enterprise-strength Attribution functionality that’s built into GA360.
“Terrific Partners. Beyond top-drawer data delivery, our partnership with Delve is exactly that -a partnership. Keenly interested in the business, in innovation, and in delivering truly useful information in an actionable way. We continue to understand the landscape and our own customers better as a result of Delve's efforts.“
James Avery is a Texas-based retailer, with over 100 physical stores and broad distribution in the Dillard's department stores. Their goals: Increase online sales ...
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