BRANDING RATE CARD - CCD NOTE: Rates mentioned refer to per café per month (unless otherwise specified) COLLATERAL DISPLAY BRANDING OPTION DANGLERS TABLE STICKERS FLOOR STICKERS TENT CARDS BILL COUNTER TENT CARD WOBBLER COASTERS SIDE MENU CARDS SAMPLING POSTERS ON NOTICE BOARD LEAFLETS/CONTEST FORMS DROP BOX TABLE MAT CUP RING COFFEE CUP TAG MAG/NEWSPAPER DISPENSER Chair back Bill Back Branding DISPLAY SPACE Kiosk RENTAL PER FORTNIGHT RENTAL PER MONTH Standee RENTAL PER FORTNIGHT RENTAL PER MONTH Promoter Per Fortnight Per 3 Weeks Per Month COMMERCIAL SHOOTS PER HOUR RATE

Less Than 10 cafes 12000 22500 15000 30000 22500 18000 15000 22500 22500 12000 18000 22500 15000 15000 22500 25000 25000

Branding Fee (in Rs.) 20-49 cafes 9200 17250 11500 23000 17250 13800 11500 17250 17250 9200 13800 17250 11500 11500 17250 15000 20000 15000 20000 18,000 Branding Fee (in Rs.) Less Then 20 Cafes Less than 20 Cafes 10000 18750 12500 25000 18750 15000 12500 18750 18750 10000 15000 18750 12500 12500 18750

SPECIFICATIONS 50 & Above Cafes 8000 15000 10000 20000 15000 12000 10000 15000 15000 8000 12000 15000 10000 10000 15000 10000 10000

Size (length*width) A4 5" * 5" (In Inches) 2' * 2' (In Feet) 5" * 7" (In Inches) 5" * 7" (In Inches) 10" (L)& 2.5 "(W), (In Inches) 4" * 4" (In Inches) Demi size (A5) (In Inches) Max A3 Max. A5 1 ft cubed A4 2" x 2" (In Inches) 3"(H) x 1.5"(W) (In Inches) 2'(H) X 1.5'(W) (In Feet) 2'(H) * 1'(W) (In Feet) Specification if required

20 & Above Cafes

Material 230 GSM

Eco solvent vinyl with mat lamination

Vinyl 300 GSM laminated Acrylic Plastic strip both sides back gumming Cardboard, laminated 300 GSM, laminated To be given to every customer or through billing 230 GSM (back gumming) 170 GSM Acrylic (with lock) 150 GSM laminated 300 GSM laminated 300 GSM laminated WOOD/IRON Taffeta tissue paper (chair wrapping style with Velcro Strapping) Minimum 60 Cafes SPECIFICATIONS

30000

25000

23000

20000

45000

37500

34500

30000

22500 37500

18750 31250

17250 28750

15000 25000

6' * 3' in size, Roll Up Standee

18000 22500 27000

15000 18750 22500

13800 17250 20700

12000 15000 18000

1 person only, Approval required for branding on person.

20,000

F & B cover of Rs.5000/- per hour

DISCLAIMER Service Tax applicable Designing & Production (printing/fabrication) of collaterals to be done by the partner. Artwork to be approved by CCD. All collaterals for the promotion to have a logo of CCD compulsorily Despatch of collaterals/Logistics to be managed by the partner. Provisions for replenishment of collaterals to be provided. Promoter/Salespersons are not allowed. There could be exceptions in certain cases. The rates to be worked out accordingly. No transaction/selling can take place as a part of a campaign. Sizes given are approx and not the final one We will provide only space for activity In case CCD is forced to stop the campaign in a particular café, prorata money will be returned for that café only. PAYMENT TERMS 100% in advance, to be paid in favour of "Coffee Day Global Ltd"

3D kiosk (floor space of 3' * 3'), and height upto 6 ft, (Operational 8 hrs/day), Sans promotor, Plastic/Sunboard

Display/café 3-8 3 - 8 (Alternate Tables) 3-8 3 - 8 (Alternate Tables) 1 1 with Beverages 15 - 25 1-2 Along with bill 1 3-8 (Alternate Tables) with Cappacino and Tea cups with Cappacino and Tea cups 1 As per café chairs on every bill