Case Study Lotto NZ – Website Conversion Optimisation The Client: Lotto New Zealand was established in 1987 and employs approximately 120 staff based in Auckland, Wellington and Christchurch. Alongside Lotto, their other games are Lotto Powerball, Lotto Strike, Big Wednesday, Bullseye, Instant Kiwi and Keno.

The Challenge:

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Lotto NZ has a lot of traffic going to the website. However, most of these visitors are going to the site to check out the results from the draws. Catchi was approached to help the Lotto team to increase the online ticket sales and the number of visitors signing up for a MyLotto online account.

The Solution: After an initial website assessment using out unique Catchi Method we created a clear testing plan, outlining which tests we suggested running on which pages and sections of the website. Catchi also worked with the Lotto NZ team to optimize their email marketing campaigns.

The Outcome: Using Optimizely we then ran a series of Website Conversion Optimisation tests over a 6 months period increasing the site’s overall conversion rates for both online sales and account signups. The Keno test for example resulted in a 16.8% increase in online Keno ticket sales. The Control is pictured on the left and the winning Variation on the right:

Below is an overview of the results of this Keno Conversion Rate Optimisation test:

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About the Catchi Method: Catchi has pioneered the unique “Catchi MethodTM; 5 Key Steps to Optimal Conversion” for its clients. By following these steps we ensure working on all those different areas on your website that influence its conversion rate. Each improved area on itself will have a certain effect; however combined they will have a profound, exponential effect (it’s like baking a cake; only all the right ingredients in the right quantities will give a successful result). Using this method we are confident that we can optimise your website as well and improve its conversion rates, resulting in a higher number of sales and leads and an improved ROI on an ongoing basis. When these different success elements work effectively and in harmony, the result is a very effective website with optimal conversion rates and an excellent ROI. During the process we also apply our “TRAC-tionTM” approach): Trust, Relevance, Appeal and Trust, which combined with our methodology are key to an optimal functioning and converting website.

About Catchi Catchi helps companies to optimise their website Conversion rates, resulting in a higher percentage of visitors taking the action you desire. We are Australasia’s leading dedicated specialists in Conversion Rate Optimisation, which is a science and an art that requires a Specialist Team to get you the best and fastest results. We are also Australasia’s leading Optimizely Service Provider and only Visual Website Optimizer Certified Partner. Catchi’s philosophy is one of offering excellent value, key insights, displaying ongoing generosity while being hands on and generating outstanding results. We believe in a no nonsense, “nuts and bolts” kind of approach to create tangible results. We won’t boggle you with complex information or other confusing theoretical stuff. During our optimisation projects, we’ll create clarity and specific action steps for you. We just get to work and ensure your website and landing pages work and convert to the max. Throughput the process we’ll keep you in the loop so you know what’s happening. Contact us for more information or an obligation free quote: www.catchi.co.nz/contact

Copyright Catchi Limited 2014

www.catchi.co.nz