CASE STUDY: FXDD
FXDD is a provider of foreign exchange trading for retail and institutional clients. They are the number 2 currency trading platform in the world.
Problem The client, FXDD, had no trust in their Google Analytics and SiteCatalyst data. FXDD needed understanding of site activity: how are people entering the site, how are they browsing it, how do they become a lead? FXDD needed to connect Web Analytics with the downloadable ‘client’ analytics – what is the cost of acquisition, per source?
Approach The first step was for Delve Partners to re-implement UNIVERSAL Google Analytics (Phase 1), using Google’s Open Measurement protocol to feed the downloadable client data into Google Analytics (Phase 2) No outcomes yet, in the midst of doing the GA/SC Big Data Optimize Guides
MANY TRADES 2 ndTrade USER ID
Download Thank You
Google Analytics Adobe Site Catalyst
Open Measurement Protocol Others?
Delve Partners 379 West Broadway, Suite 205 New York, NY 10012
Greg Sobiech, Co Founder & Managing Partner (917) 648 0228 (mobile) [email protected]