CASE STUDY: FXDD

FXDD is a provider of foreign exchange trading for retail and institutional clients. They are the number 2 currency trading platform in the world.

Problem The client, FXDD, had no trust in their Google Analytics and SiteCatalyst data. FXDD needed understanding of site activity: how are people entering the site, how are they browsing it, how do they become a lead? FXDD needed to connect Web Analytics with the downloadable ‘client’ analytics – what is the cost of acquisition, per source?

Approach The first step was for Delve Partners to re-implement UNIVERSAL Google Analytics (Phase 1), using Google’s Open Measurement protocol to feed the downloadable client data into Google Analytics (Phase 2) No outcomes yet, in the midst of doing the GA/SC Big Data Optimize Guides

LTV

+

MANY TRADES 2 ndTrade USER ID

Trading Funding

Visit

lifetime

Install Demo

Download Thank You

Phase 1

Phase 2

Web Analytics

‘Client’ Analytics

Google Analytics Adobe Site Catalyst

Open Measurement Protocol Others?

Delve Partners 379 West Broadway, Suite 205 New York, NY 10012

Greg Sobiech, Co Founder & Managing Partner (917) 648 0228 (mobile) [email protected]

case study: fxdd

TRADES. Phase 1. Web Analytics. Phase 2. Google Analytics. Adobe Site Catalyst. Open Measurement Protocol. Others? 'Client' Analytics. Demo. Download.

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