CASE STUDY BY LeROI “We increased the conversion rate of our registration funnel by
76%
with the help of LeROI.” ABOUT SAVINGGLOBAL About DeinHandy SavingGlobal is the first pan-European marketplace for simple savings products. Customers can choose in a fully integrated online banking environment amongst almost 60 mostly exclusive term deposit offerings from 10 banks all across Europe. In only 1.5 years, SavingGlobal has brokered over €500 million and has more than 25,000 happy customers. SavingGlobal has been featured by several major German publications as well as international media outlets such as The Economist, Financial Times and TechCrunch.”
Dr. Frank Freund, CFO & Co-Founder LeROI came in right at the start of setting up our online performance channels. They helped us optimize customer registrations, channel attribution, improved tracking including deduplication and setup our tag manager. They are very knowledgeable and goal oriented across all these topics. We are happy to have LeROI as a partner by our side!
BUSINESS CHALLENGES Since it’s inception, the user registration funnel has always been the most critical aspects of the site. Future iterations of the product revolved around how to increase the registration's conversion rate. Therefore important questions such as what is the most logical and user friendly sequence of registration steps and more importantly where were users abandoning the registration process had to be answered. In order to properly allocate budgets to various online marketing channels and to track their performances, deep knowledge of channel performance is paramount. Since affiliate partners are a key performance channel for SavingGlobal, the marketing team had to heavily rely on their IT department to implement several different tracking pixels while upholding the ability for agile marketing.
www.leroi-marketing.com |
[email protected]
We help people use data to make smarter decisions
OW WE WE HELPED HOW HELPED We used Google Tag Manager‘s DataLayer to enhance Google Analytics‘ tracking data with custom dimensions, metrics and dedicated events specifically for the registration funnel so that SavingGlobal knows exactly how users are signing up.
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Custom channel groupings and a campaign tagging schema including UTM URL parameters was used as the basis for advanced traffic analysis, multi channel analysis and custom attribution modelling to ensure that each marketing euro was properly spent. We implemented Google Tag Manager to allow them to easily and quickly deploy new affiliate tracking codes and ad network tracking within the same business day without relying on their IT department.
OUR RESULTS
+ 76 %
+ 38 %
< 2 hrs
5,8 x
Conversion Rate Improvement
Bounce Rate Improvement
New Tracking Code Implementation
Event Data Points Collected
ABOUT LEROI LeROI helps people use data to make smarter decisions based on years of experience with startups all the way to large multi-national companies and everything in between. As a professional, tech-savvy consultancy & agency, we create competitive advantages as well as fuel international growth and expansion for our clients using Digital Analytics, Digital Marketing and Business Intelligence.
CONTACT US TODAY:
www.leroi-marketing.com |
[email protected] We help people use data to make smarter decisions
[email protected]