Case Study The Mom – Child mind tussle

The thoughts in the mind of the child 1. The opportunity to sit at home, play and watch tv - No I don’t want to go shopping 2. Compulsion is increasing, now it may turn into scolding – Time for bargaining and getting something. 3. Wanting for three bottles – on mom bargaining coming down to two. Again the commanding power of mom is seen. 4. Happiness in the mind thinking I will get two 2 ltr packs. – the trip to the shopping mall should have been so happy. 5. Mom buying Rasna – is it instead of my coke or is it extra. – doubts, clarification seeking 6. Mom says it is instead of Rasna – anger, disappointment, frustration all mounts up. 7. Mom convinces saying it has 5 different flavours, more number of glasses, calcium sandox good for health and also it is a nice toy once the medicine finishes. – good option to be considered. 8. Agreeing to it but wanting to taste all flavours as soon as he reaches home. I will hold the calciujm Sandoz bottle is a must.

The thought process in the mind of the mother. 1. I don’t want to go shopping alone, can call the son for company. 2. He doesn’t want to come. He would surely prefer watching tv than coming with me. 3. He has agreed to come if I buy coke and Fanta for him. Can agree to it now. Will buy him some nutritious or useful thing/drink once we get there.

4. On the way to the shop. What shall I buy him,? Anyway he’s my son, I know he can be persuaded. 5. Rasna has a new 5 combo pack. Shall I buy this for him? It’s economical and also 5 different flavours are there. 6. Wow!! A calcium Sandoz bottle is free with it. It’s good for his health and strengthening of bones. 7. Son coming to fight – can convince him with 5 flavours and also with the calcium Sandoz as a toy and then good for health. More muscle is what he always says.. even though it’s for the bones, now I’ll say it’ll increase the muscle and you will be strong like daddy. 8. He agreed to it. Again I was right. He can be persuaded.

Case Study -

Wow!! A calcium Sandoz bottle is free with it. It's good for his health and strengthening of bones. 7. Son coming to fight – can convince him with 5 flavours and also with the calcium Sandoz as a toy and then good for health. More muscle is what he always says.. even though it's for the bones, now I'll say it'll increase the ...

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