Bible Offline reaches their target audience and sees a 10% lift in revenue “With products like Firebase, we’ve been able to identify audiences who are more likely to make in-app purchases, and launch campaigns aimed at them. We can also see the events as they happen inside the app, helping us understand and optimize the conversion process by identifying the gaps and points we can improve for the user.” -Marcel Rocco Founder and Developer, Bible JFA Online
Goals
Results
• Grow revenue
• 10% higher revenue
Approach
• 15% increase in 30-day user retention
• Use data to design smarter new user acquisition campaigns based on target audiences (with high lifetime value) and optimized CPIs • Run Universal App Campaigns where these targets are achievable • Use Firebase for optimized management and data collection
• $600 per month in operating costs saved with Firebase
Bible Offline reaches their target audience and sees a 10% lift in revenue 15% increase in 30-day user retention
“With products like Firebase, we’ve been able to identify audiences who are more likely to make in-app purchases, and launch campaigns aimed at them. We can also see the events as they happen inside the app, helping us understand and optimize the conversion process by identifying the gaps and points we can improve for the user.” - Marcel Rocco Founder and Developer, Bible JFA Online
10% Higher revenue
$600 per month in operating costs saved with Firebase
Bible Offline reaches their target audience and sees a 10% lift in revenue
Bible Offline reaches their target audience and sees a 10 ... - Services
âWith products like Firebase, we've been able to identify audiences who are more likely to make in-app purchases, and launch campaigns aimed at them. We can also see the events as they happen inside the app, helping us understand and optimize the conversion process by identifying the gaps and points we can.
High school, bachelor's, master's? Clarify what type of job your ... Are they into arts? Science? If they had more free time what would they do? Research your ...
your customers properly, you need to go beyond stereotypes to understand ... Once you've got a clear picture of your target audience you'll be able to reach.
common when people are relaxing and in the evening. By age*. By gender* ... Read the full Display & Video 360 Guide to Advertising in Apps to learn how to ...
Analytics 360 is built to connect the dots. It lets you link your online and offline information so that you can see not only the online impact of your digital marketing ...
these online and offline insights, marketers can make smarter decisions that lead to better ... Google Ads or Search Ads 360 to optimize your bidding strategy to.
3. Use Circles to segment your visitors, customers, and even internal teams so that you can share the right information with the right people. Create a ... so they feel the love and share your post with more people. The best times to post are from 10
A shift to mobile. Virtual style destination REVOLVEclothing.com has long used Google Product. Listing Ads (PLAs) to attract online shoppers looking for the latest fashions. Realizing that their consumers are increasingly shopping from mobile devices
Cookie Sync: We continuously sync with the partner on the back-end to map unique cookie IDs to Adometry's data set. 4. Marketing Event Mapping: The secure, ...
And it's not just Guaranteed deals that ... easy to use, and makes data accessible for everyone so the âahaâ moments are simple to discover and share.
revenue growth, putting strategy into practice is the big challenge many brands are facing, and it's the big issue we ... which means taking every opportunity to measure and analyze first-party data across the whole customer journey. ... industries w
Google Attribution 360, part of the Google Analytics 360 Suite, bridges the gap by connecting online marketing and offline conversion data. Matching online touch points with offline conversions reveals the full impact of digital marketing, whether co
To give their advertisers access to premium audiences, MercadoLibre used Google Analytics 360 to turn its first party ... Using the data sets, MercadoLibre set up Programmatic Guaranteed deals in DoubleClick for Publishers that ... Across all deal ty
ability to serve a personalized, hyper-relevant ad to an increasing number of mobile customers in the Halloween space.â â Moving into mobile on the PLA platform ... this new model enabled us to optimize on a category and product level that has a
11% increase in ecommerce conversion rate, 19% increase in total purchases and 9% increase in total revenue from advertising channels over three-month period. ⢠Better visibility of cost data for all paid media channels using Google Analytics. â¢
CASE STUDY | Google Analytics 360. Luxury retailer Reebonz reaches fashion savvy shoppers with Google Analytics 360 and DoubleClick Search. Does mobile sell more McQueen? That was a key question for Reebonz, a luxury marketplace for Alexander McQueen
Farfetch reaches fashion lovers worldwide with Shopping campaigns. Case Study | Google Shopping. About Farfetch. Launched in October 2008, London-based. Farfetch brings together hundreds of independent worldwide designer boutiques on one easy-to-shop
To be a high-growth company, we needed to put ourselves in a position where data and analytics would actually drive ... Using more powerful analytics to make decisions, 1stdibs saw a 47% lift in transactions on paid media campaigns ... 360 mobile mea
Keeping customers moving. Millions of travelers use mobile travel organizer TripIt to organize and share their trips. Originally launched in San Francisco in 2007, TripIt was acquired by integrated travel and expense-management leader Concur in 2011.
Apr 11, 2014 - incurred by their parents, some dating back to more than a decade. This process has been ongoing since 2011, when a revision in the farm bill passed by Congress removed the 10-tear statute of limitations on debts owed to the United Sta
Get insights, not data. Every person that matters to your business has their own unique preferences, interests, and ... display, email, social, and CRM. Thanks to native integration with DoubleClick, you also get automatic access to Google proprietar
Complement overall marketing strategy with awareness-building. - Reach specific audience segments who: - love independent film. - are politically conscious ... For more information visit: http://adwords.google.com/afc.html. CAMPAIGN DATA. Total pagev
as for-sale-by-owner properties that don't pay brokers a commission. The ... be near a park or a landmark, and the Google Places API allows them to do that.
