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What is SEM? A very common misconception is that Search Engine Optimization and Search Engine Marketing (SEM) are the same things since a client has to pay for both of these services to an internet marketing company and if a company's Sales Manager is not able to explain this in a clear manner it can be a deal breaker and the potential client may chose to go with another SEO SEM company. So to put it into simple words SEM is a process of promoting your website through paid aspects like advertising, AdWords, paid placements in results etc. To explain this in simple words we can compare SEO as advertising your website in the free section of the classifieds of a newspaper and SEM as advertising your website in the paid section of the same newspaper where your advertisement is highlighted and put on top of all other advertisements. An experienced Internet Marketing company balances SEO and SEM while planning your on-line marketing strategy to get the optimum results while keeping in mind your budgets, although if you have a very competitive business niche and if you are looking for faster results be ready to spend a major chunk of your SEO SEM budget on advertising/paid results.
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SEO versus SEM What are the differences of SEO and SEM? SEO uses organic or natural searches for users to find a website, while SEM uses advertising, marketing, and promotions through pay-per-click features and stickiness. That is, when a user clicks on an advertisement on a website, the owner of the website gets paid, and the marketer gets free advertising.
SEO is a specific part of SEM; SEM involves more facets of advertising, profits, and promotion. SEO is involved with organic searches, and building awareness and a client base usually takes longer, SEM is involved with advertising, and therefore has more immediate results.
SEO and SEM Similarities What are the similarities between SEO and SEM? On a very basic level, both have commonality as they are both used for the purpose of increasing visibility and trust on a
www.redrocketmg.com website in order to increase business. SEO and SEM are interwoven, as SEO is needed alongside advertising for SEM, but SEM is not imperative for SEO. Organic searches, stability, and trust-building to establish a successful website is needed initially (SEO), before advertising, marketing, and promotions can be used (SEM). Additionally, SEO and SEM contain shared terminology, and basically speak a similar language.
Conclusion Although average consumers may not notice or understand the definitions, differences, and similarities between SEO (Search Optimization) and SEM (Search Engine Marketing), they are inadvertently-or perhaps consciously-engaging with both from the moment of internet access.
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