Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore SEMESTER-I BBA I 101.PRINCIPLES OF MANAGEMENT

TEACHING & EVALUATION SCHEME

Principles of

60

20

-

Teachers Assessment*

20

END SEM University Exam

Teachers Assessment*

END SEM University Exam

SUBJECT NAME Two Term Exam

BBA I 101

PRACTICAL

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Th

T

P

3

1

-

CREDITS

THEORY SUBJECT CODE

4

Management

Legends: L - Lecture; T - Tutorial/Teacher Guided Student Activity; P – Practical; C - Credit;

*Teacher Assessment shall be based on following components: Quiz/Assignment/ Project/Participation in Class, given that no component shall exceed more than 10 marks.

Course Objectives 1. This subject is designed to provide a basic understanding to the students with reference to working of business organizations through the process of management. 2. The first part of this course will give a brief understanding of the managerial functions of planning (including decision making) and organizing. Course Outcomes    

Understand the major functions of management viz. Planning, Organizing, Staffing and Controlling Describe the interrelationship among the various functions of Management Develop a general management perspective Use analytical skills for decision making.

COURSE CONTENT Unit I: Nature and Evolution of Management 1. Meaning and Scope of Management, Management a Science or Art 2. Evolution of Management Thought

Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore 3. Early Classical Approaches – Scientific Management, Administrative Management, 4. Functions of Various Levels of Management, Managerial Skills 5. Role and Skills of Managers Unit II:Planning 1. Planning: Meaning, Need and Importance 2. Planning Process 3. Types of Planning 4. Objectives 5. MBO 6. Strategies, Policy, Procedure and Program Unit III: Organizing 1. Introduction - Meaning of organizing, principles of organizing. 2. Departmentation – Meaning, bases of departmentation 3. Delegation – Meaning, elements of delegation 4. Formal organizations- Line, Functional, Line and staff 5. Informal organizations- Meaning, benefits, problems 6. Span of control, Management of Delegation and Decentralization Unit IV: Staffing and Directing 1. Concept 2. Job Design 3. Directing 4. Leadership Unit V: Controlling and Reviewing 1. Concept of Controlling 2. Types of Controls 3. Design of Control Process 4. Reviewing Suggested Readings 1. Stoner and Freeman (1995). Management.Prentice Hall of India.Latest Edition. 2. Koontz and Heinz (2010). Essentials of Management.Tata McGraw-Hill Education India.Latest Edition. 3. Robbins and Coulter(2007). Management.Prentice Hall of India.Latest Edition. 5. Hillier Frederick S. and Hillier Mark S (2008). Introduction to Management Science: A Modeling and Case Studies Approach with Spreadsheets.McGraw Hill, India.Latest Edition.

Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore 6. Weihrich Heinz and Koontz Harold(2011). Management, A Global and Entrepreneurial Perspective.McGraw-Hill Education, New Delhi, India.Latest Edition. 7. TripathiP.C. and ReddyP.N.(2012).Principles of Management.Tata McGraw Hill Education, New Delhi, India.,Latest Edition.

BBA I 102. PRINCIPLES OF FINANCIAL ACCOUNTING

Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore

TEACHING & EVALUATION SCHEME

Principles of Financial

60

20

-

Teachers Assessment*

20

END SEM University Exam

Teachers Assessment*

END SEM University Exam

SUBJECT NAME Two Term Exam

BBA I 102

PRACTICAL

-

Th

T

P

3

1

-

CREDITS

THEORY SUBJECT CODE

4

Accounting

Legends: L - Lecture; T - Tutorial/Teacher Guided Student Activity; P – Practical; C - Credit;

*Teacher Assessment shall be based on following components: Quiz/Assignment/ Project/Participation in Class, given that no component shall exceed more than 10 marks.

Course Objectives 1. To implant basic accounting knowledge as applicable to business. 2. To guide students about importance of financial Accounting. Course Outcomes    

Understand the major functions of Accounting. Describe Practical Implication of principals of Accounting. Develop a understanding of key features of Accounting Use analytical skills for calculating various problems related to day to day finance.

COURSE CONTENT Unit I: Introduction to Accounting 1. Basics of Accounting 2. Accounting Mechanics 3. Classification 4. Concepts and Conventions 5. Indian Accounting Standards

Unit II: Journal Ledger and Trial Balance

Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore 1. Journal: Meaning and Advantages 2. Ledger meaning 3. Posting and Balancing Unit III: Trial Balance 1.Trial Balance 2. Objectives, defects, locating errors and preparations of TIB Unit IV: Final Accounts 1. Trading Account 2. Profit and Loss Account 3. Forms of Balance Sheet 4. Assets and their Classification, Liabilities and their Classification 5. Uses and Limitations 6. Expenditure Unit V: Depreciation 1. Meaning, Determinant Factors 2. Methods (straight line and diminishing balance) and Significance Suggested Reading 1. Khan M. Y. and Jain P. K. (2007). Financial Management. Tata McGraw Hill.Latest Edition. 2. Pandey I. M, Vikas(2009). Financial Management.Latest Edition. 3. Chandra Prasanna(2011). Financial Management.Latest Edition. 4. Shrivastav and Mishra (2008). Financial Management. Oxford University press. Latest Edition. 5. Brigham and Houston(2009).Fundamentals of Financial Management.Cengage Learning.Latest Edition. 6. Vanhorns and Bhandari(2008).Fundamentals of Financial Management. Prentice Hall, Latest Edition. 7. Kothari and Dutta(2005) .Contemporary Financial Management. Macmillan India Ltd. Latest Edition.

Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore

BBA I 103 PRINCIPLES OF COMMUNICATION TEACHING & EVALUATION SCHEME

Principles of

60

20

-

Teachers Assessment*

20

END SEM University Exam

Teachers Assessment*

END SEM University Exam

SUBJECT NAME Two Term Exam

BBA I 103

PRACTICAL

-

Th

T

P

3

1

-

CREDITS

THEORY SUBJECT CODE

4

Communication

Legends: L - Lecture; T - Tutorial/Teacher Guided Student Activity; P – Practical; C - Credit;

*Teacher Assessment shall be based on following components: Quiz/Assignment/ Project/Participation in Class, given that no component shall exceed more than 10 marks.

Course Objectives 1. The objective of this course is to develop communication skills, discover what business communication is all about. 2. To learn how to adapt communication experiences in life and college to the business world. Course Outcomes   

To have proficiency in written and verbal communication. To understand the dynamics of communication and correspondence. To have the ability to recognize and appreciate quality written pieces.

COURSE CONTENT Unit I: Introduction 1. Defining Communication 2. Process of communication 3. Principles of effective communication 4. Importance of business communication and importance of feedback Unit II: Factors Affecting Communication 1. Perception and reality

Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore 2. Physical, Mechanical and Psychological barriers to communication 3. Effective listening – Types and Essentials of effective listening Unit III: Channels 1. Types and Forms of communication 2. Verbal, Non-verbal 3. Formal, Informal 4. Internal, External and communication networks Unit IV: Fundamentals of Business Writing 1. Adaptation and selection of words 2. Construction of clear sentences and paragraphs 3. Writing for Effect 4. Basic patterns of Business Letters Unit V: Employment Messages andReports and Proposals 1. Writing Resumes: Controlling the format and style 2. Application letters: writing the opening paragraph 3. Writing reports and proposals. Suggested Readings 1. Chaturvedi P.D. (2004). Business Communication Concepts Cases and Applications. Pearson Education, India, Latest Edition. 2. Penrose (2003). Business Communication for Managers. Cengage Learning, India, Latest Edition. 3. Krizan (2008). Effective Business Communication. Cengage Learning, India, Latest Edition. 4. Courtland L. Bovee (1989). Techniques of Writing Business Letters, Memos and Reports. Jaico Publishing House, Latest Edition. 5. Kaul Asha (2015). Business Communication. PHI Learning, Latest Edition. 6. Loudon, Kenneth C. and Loudon Jane P. (2013). Management Information Systems. Pearson Education Limited, Latest Edition. 7. Jawadekar W. S. (2009). Management Information Systems: Text and Cases. Tata McGraw Hill, Latest Edition.

Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore

BBA I 104.PRINCIPLES OF MICRO ECONOMICS TEACHING & EVALUATION SCHEME

Principles of Micro

60

20

-

Teachers Assessment*

20

END SEM University Exam

Teachers Assessment*

END SEM University Exam

SUBJECT NAME Two Term Exam

BBA I 104

PRACTICAL

-

Th

T

P

3

1

-

CREDITS

THEORY SUBJECT CODE

4

Economics

Legends: L - Lecture; T - Tutorial/Teacher Guided Student Activity; P – Practical; C - Credit;

*Teacher Assessment shall be based on following components: Quiz/Assignment/ Project/Participation in Class, given that no component shall exceed more than 10 marks.

Course objectives 1. To become familiar with the basics of Economic system and the process of economic reforms. 2. To Guide students importance of Economics in Modern Business Course Outcomes  

Understand microeconomics concepts like demand, consumer behavior and consumption function. Understand the relationships across different microeconomic variables.

COURSE CONTENT Unit I: Nature and Scope of Managerial Economics 1. Meaning and Characteristics 2. Scope of Micro Economics for Managerial purpose 3. Economics in Business Decision Making Unit II: Demand

Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore 1. Determinants of Demand 2. Law of Demand-Demand Curve 3. Elasticity of Demand and its types and Measurement Unit III: Theory of Consumer Behavior 1. Cardinal and Ordinal Utility Theory 2. Consumer’s equilibrium, income consumption curve 3. Price consumption curve, income and substitution effects of normal goods Unit IV: Demand Forecasting and Theory of Production 1. Purpose, Techniques 2. Production Function (meaning) 3. Law of Diminishing Returns 4. Three stages of Production in Short Run Unit V Theory of Cost and Market Structure 1. Types of Cost Curves 2. Economies and Diseconomies of scale 3. Perfect Competition 4. Monopoly 5. Monopolistic Competition Suggested Readings 1. Dwivedi, D. N(2009). Managerial Economics. Vikas Publishing House: New Delhi.Latest Edition. 2. VarshneyandMaheshwari(2009). Managerial Economics. Sultan Chand and Sons: New Delhi.Latest Edition. 3. DholakiaandOza(2012). Microeconomics for Management Students.Oxford University Press:New Delhi. Latest Edition. 4. Udipto Roy. Managerial Economics. Asian Book: Kolkata.Latest Edition. 5. Samuelson andNordhaus(2009).Economics .Tata-McGraw Hill: New Delhi.Latest Edition.

Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore

BBA I 105.PRINCIPLES OF SOCIAL PSYCHOLOGY TEACHING & EVALUATION SCHEME

Principles of Social

60

20

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Teachers Assessment*

20

END SEM University Exam

Teachers Assessment*

END SEM University Exam

SUBJECT NAME Two Term Exam

BBA I 105

PRACTICAL

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Th

T

P

3

1

-

CREDITS

THEORY SUBJECT CODE

4

Psychology

Legends: L - Lecture; T - Tutorial/Teacher Guided Student Activity; P – Practical; C - Credit;

*Teacher Assessment shall be based on following components: Quiz/Assignment/ Project/Participation in Class, given that no component shall exceed more than 10 marks.

Course Objectives 1. The Objectives of this course are to understand human behavior in social and industrial settings. 2. A student will be able to comprehend the causes of behavior as well as the methods of improvement by going through this course. Course Outcomes   

Will demonstrate an understanding of the relations between and among people in the work context. Will demonstrate an understanding of how the knowledge of individual differences is used in selection, placements, promotion and rating of employees. Will be able to apply human engineering concepts to the organizational context.

Unit I: Social Psychology 1. Definition 2. Nature and Background 3. Non-Verbal Communication 4. Theories of Attribution

Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore 5. Impression formation and impression management Unit II: Social Identity 1. Self-Concept 2. Self-esteem 3. Self-efficacy 4. Self-monitoring and self-focusing. Unit III: Social Influence 1. Conformity 2. Compliance 3. Obedience Unit IV: Interviews, Application Blanks And References 1. The interview 2. Application blanks and biographical inventories 3. References and background investigations Unit V: Employment Testing and Safety Psychology 1. Testing abilities 2. Testing personality 3. Testing skills and achievements 4. Using and not using tests 5. Safety management and safety psychology 6. Differential accident liability Suggested Readings 1. Howitt ,Michael, and Duncan (1989).Social Psychology: Conflicts and Continuities.Tata McGrawHill.Latest Edition. 2. Baron(1989). Social Psychology. Pearson Education.Latest Edition. 3. Taylor,(1997).Social Psychology. Pearson Education.Latest Edition. 4. Delamater(2010). Textbook of Social Psychology.Cengage Learning.Latest Edition. 5. Myers David G., Sahajpal, P., Behra, P. (2012).Social Psychology. McGraw Hill Education, New Delhi, latest Edition.

Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore

BBA 1SEM SYLLABUS.pdf

Stoner and Freeman (1995). Management.Prentice Hall of India.Latest Edition. 2. Koontz and Heinz (2010). Essentials of Management.Tata McGraw-Hill Education. India.Latest Edition. 3. Robbins and Coulter(2007). Management.Prentice Hall of India.Latest Edition. 5. Hillier Frederick S. and Hillier Mark S (2008).

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