TOURIST INFORMATION OFFICER EXAM SYLLABUS PART 1(A)BASICS IN TOURISM Tourism concepts-definitions-historical background;ancient era,medieval landmarks and modern development;Mass Tourism,Alternate Tourism,Eco Tourism, Responsible Tourism-Tourists-definitions & Classifications-Impacts of Tourism;Economic,Social and Environmental Impacts-Tourism System;generating region,transit region and receiving region-types of tourism;International,domestic,inter & Intraregional Tourism-Tourism Industry –Nature and Characteristics of Tourism Industry-Components of Tourism;Attractions-types,importance and characteristics-Accomodation-types and classification,Accessibility-types of transportation and importance,Amenties-Stakeholders in Tourism Industry;Tourist,Business People,Government,NGOs,Communities,Travel Tour Operators and Others –Roles and Responsibilities-Tourist Destination;Nature and Characteristics,Components-Destination,Choice Process:Determining Factors,the Destination Experience of Tourists (B)TRAVEL GEOGRAPHY OF INDIA Physical Geographical features of India-Mountains and Valleys,Forest and Wildlife,CoastalAreas-Deserts,Vegetation,Rivers,Lakes and Oceans,Climate and Vegetation,Islands-Cultural Geography of India-Historical events,landmarks and mile stones-influence of various Invasions on Indian Culture-Social structure and Divisions of India-Major Destinations in North India,South India,North-Eastern India,Western India-Locations,Attractions,Accessibility-Major Airports-IATA Codes-Tourism Resource of India-WildlifeSanctuaries and National Parks-Cultural tourism resources-Fairsand Festivals-Dance forms and Music-Art and Architecture and its importance in Tourism development of India-Rail Tourism in India and Facilities-Heritage Sites(UNESCO Sites)and Attractions (C)TOURISM GEOGRAPHY RESOURCES OF KERALA Physical Geographical features of Kerala-Western Ghats,Rivers and Lakes,Beaches,Mountains and Valleys,Forest and Wildlife,Hill Stations,Backwaters,Ayurveda Tourism-Cultural and National Tourism Resources-Art and Architecture-Dance and Music-Fairs and Festivals-Historical Events-Heritage Sites and Tourism Importance-Major Destinations-Attractions,Accessibility-Recent Tourism Initiatives-Kerala Tourism Policy-Role of Department of Tourism-Tourism Organisations:DTPC,KTDC,BRDC,TRKL etc PART II.INTRODUCTION TO PUBLIC RELATIONS WWW.FACEBOOK.COM/EXAMCHOICES.IN​ ,IF YOU SHARE TO YOUR FRIENDS.


Public Relation:Nature,Concept and Definitions-Historical Perspective-Role of Public Relations Practitioners-Public Relations Activities-Distinction between:Public Relations.Propaganda,Advertising,Publicity-Public Opinion:Formulation,Tools for Winning Public Opinion,Pressure Groups-Process of Public Relations:Public Relation Officers:Profile of PRO,Work Assignment of Public Relations,Requirements of Success-Public Relations in Indian public sector-Skill needed for Public Relations-​Public Relation for Communication​-Publics in Internal communication-Objectives of Employee Relations-Building Organizational Culture-Media for Internal communication-Public Relations for External Public:DefiningPublics,Types of external public.Media for External Communication-Role of NewTechnology for Mass Media Communication-Ethics and Public Relations;Code of Ethics,Professionalism in Public Relation-​Planning in Public Relations​-Analyzing and Developing a Public Relation Strategy-Applications and Tools for Internal Communications-Tools and Production Techniques for External Communication:Corporate Brochure and Films.Campaigns and Exhibitions-Dealing with Media:Organizing Special Events-Media Planning and Relations for Public Relations-Introduction to Media Planning General Procedures and Problems,Relationship between Media,Advertising and Consumers-Media and Marketing Planning;Mass Media,Characteristics and Ownership-Indicators for Selection of Media-Media Research and Methods-Media Relation;Laying the Ground Work,Reaching Out,Greet the Press-Changing Face of Media in 21​st​ Century-Technology and Social Media:Using Social Media,Tools and Techniques-​Role of Writing and Major Challenges in Public Relations​-Role of Writing in Public Relations:Press Releases & Communique,Backgrounds,Feature Writing inPublic Relations:Press Releases & Communique,Backgrounds,Feature Writing,Rejoinder Writing,Writing for Electronic Media,Speech Writing for Corporte Executives,Hints for Writing Press Release,Handling Press Questions,Principles of TV and Media-Challenges of Public Relations;Role of Public Relations in National and International Context,Public Relations for Generating Social Awareness,Building Image of India abroad,Choice of Media for Relating to Indian Masses-Role of Traditional Media about Social/National Issues.Community Public Relations PART III-INTRODUCTION TO BUSINESS COMMUNICATION Meaning and Importance of Communication-Forms of Communication:Upward,downward and interactive communication in organizations,Communication networks:formal or Grapevine/informalcommunication,interpersonal communication-Types of Communication Verbal communication(written and oral)and nonverbal-communication(kinesis or body,language and paralanguage)-Barries in WWW.FACEBOOK.COM/EXAMCHOICES.IN​ ,IF YOU SHARE TO YOUR FRIENDS.


Communications-​Communication Skills-​Oral Presentation-Tips for Oral Presentation-Written Presentation:-Interview techniques-Effectivce listening skills-Reading Skills for Effective Communication-Effective of Changing Technology-Importance of Effectiveness Communication inTourism Business-Communication in Tourism Business-Communication on the basis of Direction-Communication on the basis Direction-Communication on the basis of Expression-Communication on the basis of Organizational Structure-Communication Networks,Effects and Performance-Feedback Defined-The Functions of Feed Back-The process of Interpersonal-Effectiveness of Feed Back-Written Communications in Business Organisations-Basics in letter writing:Layouts,Letters of enquiry,Quotations,Orders,Complaints,Apologies,Requests & Replies,Demy official letters.Circulars,Letters connected with sales,Press release,Letters for financial arrangements,Use of Charts,Graphs etc.Report Writing:Basic Formats and Process ,Types of Reports-Writing E-mails and Memos-Proposals;Types and Stages of Preparation-​Business Meetings and Modern Methods of Communication-​Introduction to Business Meetings-Types and Objectives of Meetings-Essential requirements of a meeting-writing notices for a meeting-Minutes of a meeting-Modern Methods of Communication:Internet,Audio and Visual Aids,Teleconferencing Major Promotional Tools –Developing and Selecting Effective Communication Tools-Different types of Medias and its role in Effective Communication-Business Etiquettes-​Business Etiquettes​-Initiating Interactions-Dressing for Work-Enhancing Communication-Using Non-Verbal Cues-Business Conversation-Managing Appointments-Negotiating with Customers-Entertaining Customers PART –IV-(A)FACTS ABOUT INDIA Geography of India-Physical Features-Climate-Soils-Rivers-Famous Sites-etc Demography-Ecnomic and Social Development-Poverty Alleviation-Economy and Planning-etc History of India-Period from 1857 to 1947-National Movement-etc (B)FACTS ABOUT KERALA Geographical Facts-Physical Features-Climate-Soils-Rivers-Famous Sites etc RENAISSANCE OF KERALA Important Events /Movements/Leaders Brahmanada Swami Sivayogi.Chattampi Swami,Sree Narayana Guru,Vagbhatanara,Thycaud Ayya,Ayya Vaikundar,Poikayil Yohannan(Kumara Guru),Ayyankali,Pandit Karuppan,Mannathu Padmanabhan,V.T.Bhattathirippad,Dr.Palpu,Kumaranasan,Vakkom Moulavi,Blessed Kuriakose Elias Chavara etc. WWW.FACEBOOK.COM/EXAMCHOICES.IN​ ,IF YOU SHARE TO YOUR FRIENDS.



BASICS IN TOURISM Tourism concepts-definitions-historical ...

resources-Fairsand Festivals-Dance forms and Music-Art and Architecture and ... 21​st​ Century-Technology and Social Media:Using Social Media,Tools and.

117KB Sizes 0 Downloads 161 Views

Recommend Documents

Excellence in South Australian Tourism
Nov 8, 2013 - lucky winner, Genevieve Pontikinas from the University of SA, ... the State at the Qantas Australian Tourism Awards in Sydney in February 2014.

Write short notes on any two of the following : (a). Mango Festival. 10x2=20. (b) Tea Festival. (c). Kite Festival. 8. Discuss the main features of miniature paintings.

pdf-1410\developing-a-dream-destination-tourism-and-tourism ...
... of the apps below to open or edit this item. pdf-1410\developing-a-dream-destination-tourism-and-tourism-policy-planning-in-hawaii-by-james-mak.pdf.

pdf-1889\cultural-tourism-the-partnership-between-tourism-and ...
Try one of the apps below to open or edit this item. pdf-1889\cultural-tourism-the-partnership-between-tourism-and-cultural-heritage-management.pdf.

Tourism Impacts.PDF
Explain the statement "Authenticity and. historicity go hand in hand." 20 ... MTM-10 2 2,500. Page 2 of 2. Main menu. Displaying Tourism Impacts.PDF. Page 1 of 2.

Tourism Impacts.pdf
... and contrived cultural tourism. 20. 10. Write an essay on wildlife tourism in India. 20. MTM-10 2. Page 2 of 2. Main menu. Displaying Tourism Impacts.pdf.

Business Travel and Tourism
10. 2.1 The historical growth of business travel and tourism worldwide. 13 ..... a computer consultant visiting a client to sort out the client's problem ...... rooms, generous in-room workspaces and lighting with data points for laptop computers.

Addressing developing trends in tourism
the use of mobile phones and geographic location services based on Global ... rental companies but not particularly useful for small Bed and Breakfast establishments. ... online through several websites with little effort and without the trouble of p

A Code of Conduct for Tourism in the Holy Land - Tourism Watch
Our objective is to promote a just and responsible tourism in Palestine that benefits the Palestinian people, pilgrims, tourists and all other stakeholders in tourism in the country without harming local communities. Therefore, we urge you, the touri

The impact of this document soon led to the UN organizing a major international conference on the topic. Within 5 years of the Bruntdland Report the Earth Summit (The Conference on Environment and Develo- pment) was held in Rio de Janeiro in 1992. Th

Swiss Tourism in Figures 2012 - Schweizer Tourismus-Verband
Due to reference sources, figures either concern the year 2011 or 2012. .... residents, foreign students at Swiss private schools and foreign students at Swiss colleges and universities, ... 2010 1. Expenditure of Swiss tourists abroad. 2012 2. 2011

Challenge of Sustainable Tourism Development in the Maldives.pdf ...
Challenge of Sustainable Tourism Development in the Maldives.pdf. Challenge of Sustainable Tourism Development in the Maldives.pdf. Open. Extract.