ANTON STANKOWSKI Alemania, 1906-1998. Artista comercial, pintor y fotógrafo. Fue miembro de los Concretos de Zurich, movimiento en reacción al arte abstracto. Características: · Exaltación de la simplicidad · Rechazo de lo orgánico · Racionalidad y orden · Formación de series, grupos y variaciones · Expresión lineal basada en el color.

Fue especialmente hábil en el diseño de logotipos y complejos sistemas visuales. Desarrollo su propia iconografía, añadiendo la información que debía ser transmitida a la idea artística, consiguiendo el atractivo de una obra de arte.

Desuche Bank. 1974

Viessmann. 1965

Cartel. 1958

SEL. 1961

En lugar de diseñar una marca o logotipo tipográfico, Stankowski desarrolló un elemento arquitectónico. La línea horizontal larga y la vertical corta se convirtió en el símbolo de Berlín, ciudad dividida por un Muro, representando la vertical este muro.

Layout Berlin. 1968

Exposición de logotipos en el centenario de su nacimiento. Stuttgard 2006.

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