CASE STUDY

An airline soars with Google Data Studio Air travel might be getting easier, but for the companies that carry us from where we are to where we are going, there is an amazing amount of complexity at work — and they use a lot of data to make decisions. For airBaltic, a regional airline based in Latvia, recognizing that its data was siloed in separate proprietary systems like booking platforms and revenue management tools pushed the company to reshape its data and analytics strategy.

About airBaltic

airBaltic already leveraged Google Analytics 360 to measure the effectiveness of its marketing campaigns, but the company wanted to streamline all of its different data sources across Google (AdWords Performance, Bigquery pulls) and internal systems. Thanks to Google Data Studio, the teams across airBaltic were able to do just that — along with easily visualizing their insights to consistently make smarter datadriven decisions.

Goals

• airBaltic is a hybrid airline serving over 60 destinations, combining the best practices of traditional network airlines with the savings of ultra-low-cost carriers.

• Headquarters: Riga, Latvia • www.airbaltic.com

• Consolidate data systems • Generate incremental revenue • Optimize investments

Approach • Executive support for data-driven marketing

• Create more views on Data Studio

Data-driven decisions from the top Before airBaltic started using Data Studio, its employees spent a substantial amount of time and investment generating reports from different data systems. Then, once they had the data, sharing information across teams and third-party agencies was a headache, too. As champions of data-driven marketing, the executives at airBaltic knew that something had to change. Since they’d already made a large investment in Google AdWords, adding Data Studio to their suite of marketing tools was a no-brainer, especially since it is free to use. It allowed the airline to make the most of the data it already had at its disposal. Through Data Studio, airBaltic was finally able to set up a single “source of truth” dashboard that could be used securely by both internal teams and external partners. Data Studio let everyone align on the same KPIs, goals, and definitions. Plus, employees saved time and eliminated the need for manual data pulls, aggregation, and visualization thanks to Data Studio’s automated reporting.

Results • Increased sales by 125% • Established over 35 custom reports • Streamlined processes by bringing work in-house

A reporting revolution Data Studio, which turns raw data into beautiful reports and dashboards, transformed the way airBaltic does business. “Data Studio is very convenient. It helps us understand data with much less effort, and it’s taken months off our data analytics processes,” said Maris Rudens, the Head of Digital Marketing and Loyalty at airBaltic.

“Data Studio has helped airBaltic undergo a digital revolution.” —Maris Rudens, Head of Digital Marketing, airBaltic

When airBaltic first started using Data Studio, it had a high-level summary dashboard. But since Data Studio gave airBaltic the ability to easily connect different data sources, members of the team quickly found new ways to create granular reports. In fact, now the team has expanded to 25 unique custom views with 35 different pages and reports — and they’re continuing to find and add new use cases. For example, their AdWords account best-practices report allows the team to easily identify gaps or inconsistencies, such as missing ad extensions in large-scale AdWords accounts.

Data-driven marketing leads to results Just like the number of Data Studio dashboards and reports, the number of employees with data expertise has grown, too. As the Head of Digital Marketing, Rudens has served as a data evangelist, bringing data-driven marketing to over five teams including eCommerce, Top Management, and external agency teams. This has enable airBaltics to make better data driven decisions faster. With more data and more employees digging into the data, airBaltic has been able to get better results. The company has raised brand awareness in important submarkets, generating incremental revenue without a huge investment. Using the Data Studio dashboard for AdWords sales, the team has seen a staggering 125% increase in sales.

About Google Data Studio Google Data Studio provides everything you need to turn your data into beautiful, informative reports that are easy to read, easy to share, and fully customizable. Data Studio lets you create up to 5 custom reports with unlimited editing and sharing. All for free. Start telling great stories with your data and make better business decisions. To learn more, visit google.com/analytics/data-studio. © 2018 Google Inc. All rights reserved. Google and the Google logo are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

An airline soars with Google Data Studio Services

Established over 35 custom reports. • Streamlined processes by bringing work in-house. Air travel might be getting easier, but for the companies that carry us.

124KB Sizes 34 Downloads 211 Views

Recommend Documents

Google Data Studio services
back and forth. With Data Studio, you and your marketing teams can better access your data, analyze and discover unique insights, and use them to make.

Google Data Studio Services
When it comes to sharing insights with your clients, you need marketing data that effortlessly tells the story of your success, while also highlighting areas in which.

A traditional bank goes digital with Google Data Studio - Services
turned to Google Data Studio. Launching a top-down data strategy. Founded in 1825, Česká spořitelna has stood the test of time, but in the last few years its processes were starting to feel a little creaky. The bank often gathered data in a very s

Google Data Studio makes reporting a breeze for ... Services
trouble logging in to view the data — and once they did, the reports were intimidating and confusing. After learning more about the capabilities of Data Studio, Genesys decided to run a pilot project. Analytics Pros helped them combine multiple dat

Data Studio Builds Better Leads For French ... Services
Understand revenue driven by web leads ... All other company and product names may be trademarks of the respective companies with which they are ...

Data Studio Builds Better Leads For French Modular ... services
Sixty years ago, Algeco pioneered the concept of modular buildings.The. French company, now part of the Algeco Scotsman group, knows well how to quickly ...

Airline Allied Services Ltd.pdf
(We accept Visa, MasterCard, Discover Card, American. Express, and Personal Checks). For hearing or speech impaired TTY users,. TTY: 1-877-833-8855. For hearing or speech impaired TTY users,. TTY: 1-866-605-1277. CQ-5101U.qxd 08.10.9 9:19 AM ペーã‚

Soars J., Soars L. - New Headway Elementary Student's Book - 2014 ...
Page 3 of 159. CONTENTS LANGUAGE INPUT. x. 7. I You and me. p6. Yerb to be. am/is/are. I'mfrom Bristol. p6. Possessive adjectives. my/your p6. his/her p7. Y erbs have / go / live/like. I have a brother. I live with my parents. p8. Possessive's. My si

Engage consumers with data visualization Services
People could click on the maps to see the number of developers and the salaries in each state, ... There is a specific conversation about my business I'd like to start. I have channels where I can promote the visualization. I think my audience will e

Agilent Technologies Democratizes Data With ... Services
across the company to drive on-target digital customer engagement. Agilent wanted to ... campaign management tools. .... 2017 Google Inc. All rights reserved.

Agilent Technologies Democratizes Data With ... Services
As more and more health-care equipment and services buyers turn to the web for information, Agilent wanted to meet their needs online. The Agilent analytics team knew that a big part of the company's digital transformation would be expanding its anal

'Angry Birds' Soars Online with Google App Engine
Organization. Rovio, creator of the blockbuster “Angry Birds” game series, turned to. Google App Engine when it came time to adapt its mobile apps for web.

An Intelligent Interface Agent for an Airline Company ...
Interface Agent to support the use of a web portal in an airline company. The interface agent ... TAP Portugal - Portal DOV [1] is currently a hub of information and services to all crewmembers. ... TAP installations or by telephone. For instance ...

Notification-Airline-Allied-Services-Ltd-Chief-of-Operation-Posts.pdf ...
There was a problem previewing this document. Retrying... Download. Connect more apps... Try one of the apps below to open or edit this item.

Airline Allied Services Recruitment 2017.pdf
Sign in. Loading… Whoops! There was a problem loading more pages. Whoops! There was a problem previewing this document. Retrying... Download. Connect ...

Airline Allied Services Recruitment 2017.pdf
Airline Allied Services Recruitment 2017.pdf. Airline Allied Services Recruitment 2017.pdf. Open. Extract. Open with. Sign In. Main menu. Displaying Airline ...

Airline Allied Services Recruitment 2017 (1).pdf
Sign in. Loading… Whoops! There was a problem loading more pages. Retrying... Whoops! There was a problem previewing this document. Retrying.

Airline Allied Services Ltd Recruitment [email protected] ...
Page 1 of 9. www.GovNokri.in. Page 1 of 9. Page 2 of 9. www.GovNokri.in. Page 2 of 9. Page 3 of 9. www.GovNokri.in. Page 3 of 9. Airline Allied Services Ltd Recruitment [email protected]. Airline Allied Services Ltd Recruitment [email protected]

Airline Allied Services Ltd Recruitment [email protected] ...
Whoops! There was a problem previewing this document. Retrying... Download. Connect more apps... Try one of the apps below to open or edit this item. Airline Allied Services Ltd Recruitment [email protected]. Airline Allied Services Ltd Recru

Regional Airline
Mission: Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.

Regional Airline
flights. •Profitability. •Fewer planes. •Increased revenue. •Flight is on -time. •Lowest prices. •More Customers. •Fast ground turnaround. •Ground crew alignment. Example Balanced Scorecard: Regional Airline. Mission: Dedication to th