BUSTING BAD ADVERTISING PRACTICES IN 2013 Online advertising helps fund the services we all enjoy, keeps web content free, and helps businesses grow. However, bad ads and bad ad-funded content can ruin our experiences online and damage our trust in the web as a whole. from these bad practices. Following up on our 2012 report bad ads and bad ad-funded content last year.
MAINTAINING A HEALTHY ADVERTISING ECOSYSTEM
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POLICIES
STOPPING BAD ADS AND CONTENT
updating our advertising policies and emerging threats.
and content in our network with a combination of automated systems and human expert review.
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ZERO TOLERANCE We do not tolerate ads or content that violates our policies. When we actions - including removals and blacklists - as quickly as we can.
OVERVIEW BAD CONTENT
BAD ADS
LIST
Disabled more than 350,000,000 bad ads
Blacklisted more than 200,000 publisher pages from serving ads
Banned more than 270,000 bad advertisers
Removed more than 250,000
Already well below 1%, the proportion of ads removed outside of our initial review processes declined by 50% compared to 2012
Disapproved more than 3,000,000 applications to join our network
for various policy violations
Disabled bad ads and content coming from more than 150 countries and territories
SCAM
2013 TRENDS
Banned more than 14,000 advertisers for trying to sell counterfeit goods as attempts on AdWords decreased by 82% compared to 2012
Disabled more than 2,000,000 ads for illegal online pharmacies
Stopped ad-serving on tens of thousands of sites and disabled more than 5,000 AdSense accounts for violations of our copyright policy - an increase of more than 25% compared to 2012
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“HELP”
Disabled ad-serving for more than 1,800 sites and over 4,000 AdWords accounts linked to third-party remote tech support scams
updating our advertising policies and emerging threats. BUSTING BAD ADVERTISING PRACTICES IN 2013. OVERVIEW. MAINTAINING A HEALTHY ADVERTISING ECOSYSTEM. 2013 TRENDS. STOPPING BAD ADS AND CONTENT and content in our network with a combination of automated systems and human expert ...
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