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Agenda What & Why GTM? | GTM คืออะไร และทําไมถึงควรใช? Account Structure | โครงสรางบัญชี Getting Started with GTM | เริ่มตนใชงาน GTM ● ●

Setup & Account creation | การสราง บัญชี Adding a new tag | การสราง Tag ○ Analytics, AdWords Conversion Tracking- Click

Basic Troubleshooting & Preview tools | การตรวจสอบปญหา และ Preview FAQ | คําถามที่พบบอย

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What is GTM? GTM คืออะไร?

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?

What is GTM? GTM คืออะไร?

Google Tag Manager, is an easy yet reliable tool that via its web interface allows one to install, control and change different data-tracking codes quickly and without a need to change code of a webpage every time

Google Tag Manager คือระบบจัดการแท็ก ที่ชวยให คุณสามารถเพิ่มและอัปเดตแท็กขอมูล โคดบนเว็บไซตหรือ App เชน แท็กและโคดที่ใชสําหรับการวิเคราะหการเขา ชมและการเพิ่มประสิทธิภาพการตลาดไดอยาง รวดเร็วและงายดายผาน Interface ผูใชเครื่อง จัดการแท็กแทนที่จะตองแกไขโคดของไซตโดย ตรง

How does GTM work? GTM ทํางานอยางไร

RMKT

ลูกคา เขาเว็บ ไซต

ระบบโหลด โคด GTM Container

Conv

GTM โหลด และแทรก Tag ตางๆ ที่มีการเพิ่มไวเขาไปใน Web/App ของคุณ

How does GTM work? เปรียบเทียบรูปแบบของ การติดตั้งโคด เมื่อใช GTM กับ ไมใช

With GTM

Without GTM

Multiple tags

One GTM tag

VS RMKT

Conv

RMKT

Conv

Why use GTM? ทําไมถึงควรใช GTM?

ONE code to rule them all! GTM โคดเดียว ครอบคลุม!

Implement ONE code on your site and add others via GTM interface

You have the Power!

& FLEXIBILITY SPEED & SPEED FLEXIBILITY

● ● ● ●

ประโยชนของการใช GTM

MINIMIZE CODING MINIMIZE CODING ERRORERROR

● ●

Less dependence on IT / developers Take control of when and which tags to implement, and by whom Fix tagging issues ASAP without having to involve developers No lost time, no lost data

Make changes from GTM interface, no code changes needed All tags in one place for easier troubleshooting

EASE OF CREATIVE EASE OF CREATIVE USES USES

● ●

Easy auto-event tracking Custom HTML tags

FRIENDLY TO ALL MARKETERS FRIENDLY TO ALL MARKETERS



Including those with limited knowledge of JavaScript, HTML and codes

FASTER WEBSITE LOADING TIME FASTER WEBSITE LOADING TIME



Streamlined code means faster loading time, which means more visitor and more conversion1

MANAGE 3RD PARTY TAGS DIRECTLY



Manage all Tags in one place

With or Without? เปรียบเทียบรูปแบบของ การติดตั้งโคด เมื่อใช GTM กับ ไมใช

Without GTM

With GTM

Many, many individual tags on 1 website (Google & non-Google)

One tag on 1 website (consolidated all Google & non-Google tags)

Slow implementation, having to edit hard code each tag

Fast implementation, add/edit/delete tags via GTM interface

Prone to more implementation errors and inconsistencies

Minimize Implementation errors and inconsistencies

Code pasted in wrong sections

Only implement one code - less chance of error

Missing codes on some pages

Ensure only 1 code is implemented in all pages

Too many codes on a website - slows loading time

Fewer codes on a website - load faster!

Barrier to marketers who are not well-versed in coding

Lower to barrier to marketers who are not well-versed in coding

Account Structure/ Interface โครงสรางบัญชี และ หนาการใชงาน

Account Structure โครงสรางบัญชี

One Google Tag Manager Account corresponds to one organization One company can have several websites.

Account Example Company

Container 1 www.exampleA.com

Tags Triggers Variables

Tags Triggers Variables

Container 2 www.exampleB.com

Tags Triggers Variables

Tags Triggers Variables

Each Container belongs to one website

There are unlimited number of tags, triggers and variables that can be implemented via GTM - everything is limited only by a common sense and your website’s speed of loading

Get to know the interface

Confidential & Proprietary

Confidential & Proprietary

Key Component โครงสรางหลักของบัญชี

Account Container

Account

Containers

1 account can contain multiple containers. Best practice: 1 account per company

Workspace

Container contains all 3rd-party tags and Google tags.

Version

Applied across the entire website.

Admin

Best practice: 1 container per domain Use website name as container

Key Component โครงสรางหลักของบัญชี

Account Container Workspace Version Admin

Key Component โครงสรางหลักของบัญชี

Account Container Workspace Version

Edit Remarketing Add Conversion

Admin

Add GA Add even tracking Delete GA Delete RMK

Key Component โครงสรางหลักของบัญชี

Account Container Workspace Version Admin

The ‘Workspace’

Confidential & Proprietary

Workspace หนาหลักของบัญชี

This includes all 3rd party and Google tags. Control the firing of each tag based on triggers and variables.

Tags Triggers Variables

Best practice: Clear naming convention for your tags, triggers and custom variables.

What is Tag? A tag is a snippet of code that executes on a page. Tags can serve a variety of uses, but most of the tags used in Google Tag Manager are designed to send information from your site to a third party. Examples include the Google Analytics tag and the AdWords Conversion Tracking tag, which send information about activity on your site to Google.

Which tag to add?

Workspace หนาหลักของบัญชี

Tags Triggers Variables

Triggers determine when a tag fires or not. A tag must have at least 1 rule in order to fire, and will fire whenever any of its rules match.

What is Trigger? A trigger is a condition that evaluates to either true or false at runtime. It does this by comparing the value in a variable with the value that you specified when you defined the trigger. Triggers Types ● ● ● ● ● ● ●

Pageview (web) Clicks (web) Form submission (web) History change (web) JavaScript error (web) Timer (web) Custom events (web & mobile)

When you want it to execute?

Workspace หนาหลักของบัญชี

Tags Triggers Variables

Workspace หนาหลักของบัญชี

Tags Triggers Variables

What is variable? A Tag Manager variable is a configured name-value pair for which the value is populated during runtime. Tag Manager has many built-in variables, and you may configure custom variables as well. For example, the predefined variable "url" always contains the URL of the currently loaded page. If you want a tag to fire only on the page example.com/purchase/receipt.html, you would define a trigger that looks like this:

Trigger Type: Page View Fire On: Some Page Views Fire the tag when these conditions are true: Page URL contains example.com/purchase/receipt.html

When you want it to execute?

You can define variables to suit your needs, each containing some piece of information that needs to be available at runtime. You can then use these variables in trigger conditions, or to pass information to tags. For example, you might define a variable that contains the price of an item that the user is viewing. Or, you might define a variable to contain a constant value such as your Google Analytics account id string.

Workspace หนาหลักของบัญชี

BUILT-IN VARIABLES To enable variables, you will need to click ‘Configure’ and check the respective boxes.

Tags Triggers

You can also create and define your own variables. Help article

Variables More information about custom variable types can be found in this GTM Help Center article.

Workspace หนาหลักของบัญชี

Variables are key-value pairs for which the value is populated during the runtime. For example, the built-in variable named “Page URL” has been defined such that its value is the current page URL.

Tags Triggers Variables

Triggers are defined based on variables.

Workspace หนาหลักของบัญชี

Built-in Variables for Web container ●

Tags Triggers Variables

Clicks: Click Element, Click Classes, Click ID, Click Target, Click URL, Click Text



Forms: Form Classes, Form Element, Form ID, Form Target, Form Text, Form URL

● ● ● ●

Page Hostname: Page Path, Page URL, Referrer Error Message: Error URL, Error Line, Debug Mode History Source: New History Fragment, New History State, Old History Fragment, Old History State Container ID: Container Version, Environment Name, Event, HTML ID

Getting started การเริ่มตนใชงาน

Signup and Setup การเริ่มตนใชงาน GTM : สมัครและตั้งคา

1

Create an account, or use an existing account, at tagmanager.google.com.

2

Create a new container for your website or mobile app.

3

Implement the code in your web/app. For web and AMP pages: Add the container snippet to your site and recommend to remove any existing tags to avoid duplication. For mobile apps: Use the Firebase SDK to implement Tag Manager. Android | iOS

4 Source

Add, update and publish tags.

1

Create an Account การสรางบัญชี GTM

1

Create an Account การสรางบัญชี GTM

2

Create a New Container การสราง Container GTM



Name your Account ● ●

Name your Container Choose type of Container

Implement the Code

3

Add GTM code in every page of your website

การติดตั้งโคด GTM บนเว็บไซต / App

GTM-XXXXXXX

1

In tag of the page

GTM-XXXXXXX

GTM-XXXXXXX

2

Immediately after opening tag

4

Add Tag

Click ‘Tags’ > ‘New’ to add New tag

การเพิ่ม Tag

GTM-XXXXXXX

4

Add Tag การเพิ่ม Tag

Name you tag and choose tag type

4

Add Tag การเพิ่ม Tag

Add at least one ‘Trigger’ To fire your tag

Let’s add some tags! ตัวอยางการเพิ่ม Tag ตางๆ

Adding Tags การเพิ่ม Tag ตางๆ

Source

1

Google Analytics

2

AdWords Conversion Tracking

Add Analytics Tag การเพิ่ม Tag Analytics

What to prepare: ●

Google Analytics tracking ID (UA-XXXXXX-X) ○ Get your tracking ID from your Google Analytics account

Add Analytics Tag การเพิ่ม Tag Analytics

1. 2. 3. 4.

Go to “Workspace” inside GTM Click on “Tags” Click on “New” and create new tag Click to choose tag type. Select “Universal Analytics”

Name you tag and choose tag type as: Universal Analytics

Add Analytics Tag การเพิ่ม Tag Analytics

Add Tracking ID (UA XXXXX-X) and choose triggering as ‘All Pages’

AdWords Conversion Tag การเพิ่ม AdWords Conversion Tracking Tag

What to prepare: ● ●

AdWords Conversion ID, Conversion label etc. ○ Get your conversion ID from your AdWords account Choose ‘Trigger type’ and know your ‘variable’ ○ Select variable to use in your trigger : Click URL, Click Classes , Page URL, Page view etc.

Add AdWords Conversion Tag การเพิ่ม AdWords Conversion Tracking Tag

What type of trigger and what type of variable you should use, if you want to track these example as conversion?

Tracking click with AdWords Conversion Tracking code…….

Add AdWords Conversion Tag การเพิ่ม AdWords Conversion Tracking Tag

What type of trigger and what type of variable you should use, if you want to track these example as conversion?

Trigger type: Click on some Links Variable: Click URL

Example of HTML code for these links < a href= ”tel:012-123-1234”> Call-Us-Now

< a href= ”line.me/xxxx”>

< a href= ”facebook.com/Example”> Check our FB page!

Add AdWords Conversion Tag การเพิ่ม AdWords Conversion Tracking Tag

What type of trigger and what type of variable you should use, if you want to track these example as conversion?

Trigger type: Click on some Links Variable: Click URL

Example of HTML code for these links < a href= ”tel:012-123-1234”> Call-Us-Now

< a href= ”line.me/xxxx”>

< a href= ”facebook.com/Example”> Check our FB page!

Add AdWords Conversion Tag การเพิ่ม AdWords Conversion Tracking Tag

Make sure you Built-in Variable is enabled 1. 2. 3. 4. 5.

Go to “Workspace” Click on “Variables” Click on “Configure” Check the boxes in front of the variable you would like to use. For this case make sure to select ‘Click URL’

Add AdWords Conversion Tag การเพิ่ม AdWords Conversion Tracking Tag

Name you tag and choose tag type as: Conversion Tracking

Add AdWords Conversion Tag การเพิ่ม AdWords Conversion Tracking Tag

Copy the ‘Conversion ID’, ‘Conversion Label’, ‘Conversion Value’, ‘Currency Code’ from your AdWords Conversion Tracking Code



Add AdWords Conversion Tag การเพิ่ม AdWords Conversion Tracking Tag

Configure Trigger to track click of specific URL. 1. 2. 3. 4.

Create a trigger Choose trigger type as ‘Click - Just links’ Choose ‘Some Link Clicks’ to specify the URL Select your variables and input part of your links URL a. You can use more than one condition Ex. Click on some URL, only from a specify page URL

Troubleshooting การตรวจสอบการติดตั้ง และ แกไขปญหา

Preview การตรวจสอบการทํางานของ GTM

1. Click on “Preview” on the top right hand corner Of the GTM Workspace 2. “Now Previewing Workspace -- Default Workspace” banner will appear 3. Open your Website on another tab, And you will see a popped-up section on the bottom of the screen. You will see all the current status on the “Summary” tab

GTM-xxxxxxx

Google Tag Assistant ตัวชวยการติดตั้ง Tag

Use Tag Assistant to help verify installation. Often if this is the problem, the best solution is to simply reinstall the snippet. ● ● ●

Click here to learn: How to use Google Tag Assistant?

● ●

Press ‘record’ Reload the webpage Proceed with you action on the web; click on links, form submit etc. Press ‘Stop record’ Choose ‘Show report’

FAQ คําถามที่พบบอย

Do I need to migrate my tags all at once? We do recommend migrating all of your tags as a best practice. However, if you need to hold off on migrating a few of your tags, Tag Manager will fire it's tags alongside any hardcoded tags just fine.

Will I lose data after migrating to Google Tag Manager? Since Google Tag Manager only affects how the tags are deployed, no history will be lost. All data will still flow into the same accounts. There's a slight chance that a small amount of data is lost during a migration, but this would be only on the order of seconds, and at most minutes.

Why is a tag not firing? Here are some possible causes for tag firing problems: Unpublished changes, Wrong trigger configuration, Triggers too specific, Unexpected site or app changes, Too many HTTP requests ,Container snippet problems more info

What we didn’t cover!

● ● ●

Data Layer Event tracking Tracking Dynamic Value

Next time?

Q&A Live Chat สอบถามกันไดทางขวามือนะคะ

กรอกแบบสอบถามเพื่อรับสไลดไดที่:

https://goo.gl/QUDsUP

Confidential + Proprietary

Google AdWords Specialists:

02-104-0564 Or Chat and email

Facebook.com/AdWordsThailand LearnwithGoogleThailand YouTube

Put next sessions info

Account Container Workspace Version Admin services

FRIENDLY TO ALL MARKETERS. ○. Including ... Slow implementation, having to edit hard code each tag ... Only implement one code - less chance of error.

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