A second chance to make a first impression

Ever feel a little regret about something you didn’t buy? That pair of jeans while they were on sale, for example? We’ve all been there. That’s why Remarketing helps you reconnect with people who’ve left your client’s website or app without buying anything. It reminds them of a great offer they missed out on as they browse, use mobile apps, or search on Google. So there’ll be less regret and more time for perfect jeans.

How does it work ? Add the remarketing tag to all pages of your website or app. The tag is a small snippet of code that you get from AdWords. You can use the Google Analytics (GA) tag to enable remarketing through instant activation so there’s no need to re-tag.

Next you'll need to create remarketing lists. There is a default ‘all visitors’ list but you can be more specific. For example - targeting customers who abandoned their shopping carts. The remarketing tag tells AdWords which list to add people to, and their cookie ID is added to the corresponding list.

Build remarketing campaigns that use your lists Finally, build a campaign with a specific message to show only to people on your "Popular category list" while they search on Google or browse Display Network websites. Your remarketing messages won't be shown to people who aren't on the list.

Remarketing can help you to...

Increase website traffic

Boost sales

Grow customer loyalty

Build a reputation

Improve ROI

Remarketing List Homepage viewers

What it includes

How to create Create a rule stating the URL equals your homepage

All homepage viewers

Category page viewers

All category page viewers

Create a rule stating that the URL equals the category level page. Repeat for each category level page

Product or offer page viewers

All product level page viewers

Create a rule that allows you to capture your product level pages

Cart abandoners

All viewers who added products to shopping cart but did not convert

Select “Visitors of a page who did not visit another page” Under “People who visited a page with any of the following”, add your shopping cart or lead form page Under “But didn’t visit another page with any of the following”, add your purchase or lead form confirmation page

Past converters

Past converters

Create a rule stating that the URL equals your purchase or lead form confirmation page.

Ways to remarket with Google….

Static display remarketing Show ads to past visitors as they browse Display Network websites and apps.

Dynamic remarketing Show previous visitors ads that contain products and services they viewed on your site. This is ideal for retailers

Remarketing for mobile apps Show ads to people who’ve used your mobile app or website as they use other mobile apps or websites.

Remarketing lists for search ads Show ads to your past visitors as they do follow-up searches on Google.

Video remarketing Show ads to people who’ve interacted with your videos or YouTube channel.

Learn more about remarketing on our Help Center