The New Multi-Screen World

Understanding Cross-Platform Consumer Behavior Multi-screening is the new norm

90%

38%

of all media interactions are screen based

of our daily media interactions are on smartphones

Consumers move between multiple devices to accomplish their goals

90%

Popular cross device activities of people use multiple screens sequentially

81%

Browsing the Internet

67%

Shopping Online

46%

Managing Finances

43%

Planning a trip

Search is the most common way consumers continue from one device to another

Television no longer commands our full attention

77%

49

% with a smartphone

of the times that viewers watch TV, it is with another device

34

% with a PC/laptop

Online shopping is a multi-screen activity Smartphones’ accessibility enables spur of the moment shopping

19%

Planned

67

%

Source: Google/Ipsos/Sterling, 2012

of people have used multiple devices sequentially to shop online

80%

Spontaneous

90% 77% 67% Services

67%. Managing. Finances. Planning a trip. 46%. 43%. Popular cross device activities. Search is the most common way consumers continue from one device to ...

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