8 key facts about Japan Mobile Game Industry www.chandlernguyen.com Jan 2017
Japan is the second largest mobile game market in the world
More than half (57.5%) of smartphone users in Japan play games on their smartphone
JP has about 55.8M smartphone users (2016) Source: eMarketer Aug 2015 report
Mobile gamers in Japan are highly engaged with 90% play daily and more than 51% mobile gamers spend more than JPY3,000/month ($26)
JP mobile gamers on average spend more than double the South Korean mobile gamers per month - Source eMarketer
More than 70% of Smartphone gamers in Japan play more than 4 games
While 6/12 top grossing Smartphone games in Japan are Role Playing games (RPG), it’s not as dominating as in South Korea (9/12 top games are RPG)
JP is a highly concentrated market where the top 10 mobile games earned 50% of all Game Revenue in 2015 (across both iOS App Store and Google Play Store)
As iPhone has more than 50% of the market share in Japan, monetization on Apple App Store is crucial for Mobile games
Local companies earned 90% of all mobile game revenue in Japan in 2015
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South Korea ranks 4th in the world. in terms ... Korea or 49% of all internet users (42.8M). Page 4 of 10. 8 key facts about South Korea Mobile Game Industry.pdf.
Internet users than the US. Mobile Internet users (in Millions). 0. 175. 350. 525. 700. 2015 2016 2017 2018. 691. 653. 618 589. 223 232 210 194. US China.
Page 2 of 9. 1. South Korea has 34.6M mobile phone internet. users in 2015 (with penetration rate of 82%, higher. than JP at 67% and lower than China at 87%). Users (in Millions). 0. 11. 22. 33. 44. 2014 2015 2016 2017 2018. 36.5 35.6 34.6 33.6. 32.2
Page 2 of 9. 1. South Korea has 34.6M mobile phone internet. users in 2015 (with penetration rate of 82%, higher. than JP at 67% and lower than China at 87%).
and tablet purchases. Page 3 of 12. 8 key facts about South Korea e-commerce Feb 2016.pdf. 8 key facts about South Korea e-commerce Feb 2016.pdf. Open.
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