THE RISE OF MOBILE SHOPPERS Smartphones have changed the way we research and purchase, giving advertisers a new way to reach consumers in the moments that matter They’re key to the research and purchase journey
Smartphones are becoming ubiquitous
62
%
61
%
OF WHICH
of the UK own smartphones
research on their smartphone
Consumers use their phones to research everywhere
52% at home
25% on the go
18% in a store
on public transport
And this research influences purchases made on mobile and elsewhere. For example, after researching travel products on smartphones...
12% purchase on mobile
THE WORLD HAS GONE MULTI-SCREEN
88%
purchase on desktop, tablets or offline
Source: Google / TNS Connected Consumer Study 2013 Source: Google /Ipsos Our Mobile Planet Study 2013 Source: Google / TNS Mobile Purchase Journey Study 2013
in a store. And this research influences purchases made on mobile and elsewhere. For example, after researching travel products on smartphones... 12% purchase on mobile. 88% purchase on desktop, tablets or offline. Smartphones have changed the way we research and purchase, giving advertisers a new way to reach ...
Find a list of developers ready to help you build your mobile sites. Multi-Screen Resources. For more information visit: google.co.uk/think/multiscreen/
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