THE RISE OF MOBILE SHOPPERS Smartphones have changed the way we research and purchase, giving advertisers a new way to reach consumers in the moments that matter They’re key to the research and purchase journey

Smartphones are becoming ubiquitous

62

%

61

%

OF WHICH

of the UK own smartphones

research on their smartphone

Consumers use their phones to research everywhere

52% at home

25% on the go

18% in a store

on public transport

And this research influences purchases made on mobile and elsewhere. For example, after researching travel products on smartphones...

12% purchase on mobile

THE WORLD HAS GONE MULTI-SCREEN

88%

purchase on desktop, tablets or offline

Source: Google / TNS Connected Consumer Study 2013 Source: Google /Ipsos Our Mobile Planet Study 2013 Source: Google / TNS Mobile Purchase Journey Study 2013

19%

62% 61% Services

in a store. And this research influences purchases made on mobile and elsewhere. For example, after researching travel products on smartphones... 12% purchase on mobile. 88% purchase on desktop, tablets or offline. Smartphones have changed the way we research and purchase, giving advertisers a new way to reach ...

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