II1111111111111111 Second Semester B.B.M. Examination, May/June 2010 (Semester Scheme) (Freshers) (2009-10 & Onwards) BUSINESS MANAGEMENT Paper - 2.6 : Marketing Management
d) Define marketing research. e) List out the features of a product.
g) State the merits of branding to the consumer. h) What is promotion ? i) Name the elements of advertising.
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3) Distinguish between traditional and modem marketing concept.
11) What do you mean by buyer behaviour ? Explain the psychological and economic factors which determine the buyer behaviour.
13) Define sales promotion. Explain the different methods of sales promotion. 14) Defme 'Marketing Management' . Explain briefly the steps involved in marketing management process.
5.6 :BUSINESS MANAGEMENT. Entrepreneurial Development. 1. Answer ... What are the pitfalls of Business planning? Explain how the pitfalls are avoided in.
5.6 :BUSINESS MANAGEMENT. Entrepreneurial Development. 1. Answer ... What are the pitfalls of Business planning? Explain how the pitfalls are avoided in.
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