THE FIRST GLOBAL STUDY OF AFFLUENT CONSUMERS’ MOBILE USAGE

6,000

respondents from Australia, Germany, Hong Kong, India, Sweden and the US

Affluent consumers (top 20% income earners) General population (rest of the population)

39% of affluent consumers access the internet on mobile devices

Prefer mobile devices to their desktop for accessing news:

at least once an hour 18% higher than the general population

of affluent consumers use their mobile phone for business, compared to 40% of the general population

+15% +28%

+15%

mobile phones

+9% tablets

Advertising on mobile will enhance brand perception as

-17% desktop

for business or finance news

compared to the general population

News apps are the most commonly used apps on affluent consumers’ mobile phones Affluent consumers increasingly prefer mobile to desktop for accessing news

for current affairs or breaking news

The general population prefer social networking apps Year on year 2012/13

of affluent consumers are happy to see ads on mobile websites as long as the content is free

For affluent consumers mobile advertising is four times as effective % Ad Awareness Aided Brand Awareness Message Association Brand Favourability Purchase Intent

+15% +28% - BBC

social networking apps. For affluent consumers mobile advertising is ... mobile websites as long as the content is free. 39% of affluent consumers access.

165KB Sizes 2 Downloads 61 Views

Recommend Documents

Mehta1 9-28-15.pdf
Sep 28, 2015 - https://docs.google.com/file/d/0Bx6Qe6ibTFN1bHF2SWEyT0RLZFU/. - Star warsavicomplete. Page 1. Whoops! There was a problem loading this page. Retrying... Whoops! There was a problem loading this page. Retrying... Mehta1 9-28-15.pdf. Meh

ADAC62 8-28-15.pdf
ARIZONA DREAM ACT COALITION et al.,. Plaintiffs-Appellees,. v. JANICE ... General. JOHN S. LEONARDO. United States Attorney. BETH S. BRINKMANN. Deputy Assistant Attorney General. SCOTT R. MCINTOSH. LINDSEY POWELL. (202) 616-5372. Attorneys .... Main

9-28-15 Agenda Reg. Meeting.pdf
Media Center. 7430 Whitmore Lake Rd. Whitmore Lake, MI 48189. CALL TO ORDER. PLEDGE OF ALLEGIANCE. BOARD OF EDUCATION ROLL CALL.

bbc ocean giants.pdf
bbc ocean giants.pdf. bbc ocean giants.pdf. Open. Extract. Open with. Sign In. Main menu. Displaying bbc ocean giants.pdf.

bbc documentary king.pdf
Bbcfour you 39 ve gotafriend thecarole king story. Whoops! There was a problem loading this page. bbc documentary king.pdf. bbc documentary king.pdf. Open.

bbc ocean giants.pdf
... was a problem previewing this document. Retrying... Download. Connect more apps... Try one of the apps below to open or edit this item. bbc ocean giants.pdf.

bbc big history.pdf
There was a problem loading more pages. bbc big history.pdf. bbc big history.pdf. Open. Extract. Open with. Sign In. Main menu. Displaying bbc big history.pdf.

bbc radio ibiza.pdf
There was a problem loading more pages. bbc radio ibiza.pdf. bbc radio ibiza.pdf. Open. Extract. Open with. Sign In. Main menu. Displaying bbc radio ibiza.pdf.

012118 BBC January.pdf
Hospitals and Medical Centers 12, 13. Hotels and Motels 13. Information Technology 13. Insurance 13. Investment Advisors, Brokers,. and O^ ces 13. Jewelry 14. Kitchen and Bath Remodeling 14. Landscape Architects 14. Lawn and Landscape Contractors. an

Correspondence with BBC regarding Blackfish.pdf
Whoops! There was a problem loading this page. Correspondence with BBC regarding Blackfish.pdf. Correspondence with BBC regarding Blackfish.pdf. Open.

BBC-E Candidate Information Sheet.pdf
BBC-E Candidate Information Sheet.pdf. BBC-E Candidate Information Sheet.pdf. Open. Extract. Open with. Sign In. Main menu.